Responsibilities

• Manage and optimize Verdes Cannabis storefronts on Dutchie (direct-to-consumer) and LeafLink (wholesale/B2B), including product listings, inventory accuracy, merchandising, and promotional configurations.
• Maintain platform performance and troubleshooting technical issues in coordination with internal teams and platform support.
• Monitor ecommerce KPIs and identify opportunities to improve product discoverability, conversion, and cart value.
• Own the organic search strategy for Verdes Cannabis, including technical SEO, on-page optimization, and content-driven authority building, leveraging SEMrush as the primary platform for research, monitoring, and reporting.
• Conduct regular site audits and implement technical SEO improvements including site structure, metadata, schema markup, Core Web Vitals, and crawlability.
• Perform ongoing keyword research and competitive analysis to identify high-value organic opportunities within the New Mexico cannabis market.
• Track and report on rankings, organic traffic trends, and search visibility on a regular cadence.
• Develop and publish local SEO content including geo-targeted landing pages, educational articles, and FAQ content designed to capture high-intent search traffic in Verdes Cannabis’s service markets.
• Write clearly, accurately, and compliantly; all content must adhere to New Mexico cannabis advertising regulations while remaining engaging and search-optimized.
• Build and execute a content calendar aligned to seasonal trends, product launches, and local market priorities, ensuring that it is also a supportive component of the Verdes global marketing calendar.

Requirements

• 7-10 years of hands-on experience in SEO, digital marketing, or a related role, with demonstrable results in organic search growth.
• Proficiency with SEMrush or a comparable enterprise SEO platform (Ahrefs, Moz, etc.).
• Working knowledge of Google Analytics 4, Google Search Console, and Google Business Profile management.
• Familiarity with technical SEO principles including site architecture, schema markup, page speed, and crawl optimization.
• Experience managing or contributing to paid social campaigns on Meta Business Suite.
• Competency with Canva or comparable design tools for creating web-ready visual assets.
• Strong written communication skills, with the ability to produce clear, compliant, and engaging digital content.
• Analytical mindset with the ability to interpret data, draw conclusions, and present findings to non-technical stakeholders.
• Must be able to lift at least 50 lbs.
• Ability to work in a confined area.

Preferred

• Bachelors Degree
• Experience with Dutchie, LeafLink, or other cannabis-specific ecommerce or POS platforms.
• Familiarity with LocalFalcon, Google Lighthouse, or similar local SEO auditing tools.
• Prior experience working in regulated industry (cannabis, alcohol, pharma, healthcare, or similar).
• Basic HTML/CSS knowledge sufficient to implement on-page SEO changes without developer support.
• Experience with reputation management and structured review response programs.

Benefits

• PTO accrual (tenure-based increases) & NMPSL sick leave accrual
• Health Insurance with employer contribution
• Vision Insurance with employer contribution
• Dental Insurance with employer contribution
• Employee Assistance Program: 100% employer paid
• Voluntary Life Insurance: 100% employee paid
• 401K (auto enrollment at 3%)
• Voluntary Long-term Disability: 100% Employee Paid
• 25% Employee Discount
• Loyalty Program.