Responsibilities

• Define and lead our global organic search strategy.
• Drive technical SEO, content strategy, information architecture, and digital authority.
• Identify opportunities across the cybersecurity buyer journey, from problem discovery through vendor evaluation.
• Connect organic performance to qualified traffic, pipeline, and revenue.
• Optimize content to be easily understood, surfaced, and cited by answer engines.
• Build scalable frameworks around buyer questions, search intent, entities, and topical authority.
• Establish measurement for our share of answers across priority topics.
• Define our strategy for visibility across ChatGPT, Google AI experiences, Copilot, Perplexity, and emerging AI platforms.
• Understand what drives brand mentions, citations, and recommendations within generative AI.
• Identify gaps and opportunities across content, PR, analyst relations, product marketing, and brand.

Requirements

• 20+ years of experience in search and digital strategy.
• 10+ years of experience in Cybersecurity and Networking/Cloud Security industries.
• Demonstrated ability to translate organic visibility into measurable business impact.
• Proven track record of SEO strategy ownership and creation.
• Team player mentality with ability to partner with web, engineering, UX, analytics, content teams, and other internal collaborators.

Benefits

• Cato provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Health Savings/Flexible Spending Accounts, flexible time-off, paid parental leave and disability benefits.