Web Marketing Manager

Irvine, CA (Hybrid)

$140K/yr – $160K/yrMid Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the digital experience roadmap for Xe properties with strong ownership of site architecture, SEO and CRO linked to activation and conversion, while leading cross-functional collaboration with engineering, product, CRO/UX, SEO, and analytics.

  • Own digital roadmap and site optimization across website and landing pages.
  • Collaborate with engineering, product, CRO/UX, SEO, and analytics to improve performance and funnel conversion.
  • Coordinate with Marketing Ops and lifecycle teams on tracking, forms, and post sign-up journeys to lift activation and retention.

Job Description

Responsibilities

  • Own the digital experience roadmap across Xe-owned properties, especially website and landing page journeys
  • Define priorities for site experience, page architecture, content mapping, SEO / AEO, and conversion paths
  • Oversee site engineering to improve technical site performance, integrations, and releases
  • Oversee web content operations, including site content updates, landing page publishing, CMS workflows, and QA
  • Partner with SEO / AEO specialist to improve discoverability via site structure, content mapping, and tech optimization
  • Partner with CRO / UX strategist to define testing roadmap, improve user journeys, and increase conversion
  • Partner with Marketing Ops to improve forms, tagging, tracking, routing, and marketing automation handoffs
  • Coordinate with Product, Lifecycle, and Analytics on app activation, post-signup journeys, and funnel performance
  • Prioritize digital improvements based on customer behavior, funnel data, and business impact

Requirements

  • 8–12+ years in digital experience, website strategy, growth, web product, digital marketing, conversion optimization, or fintech / consumer digital businesses
  • Strong understanding of web experience, site architecture, SEO / AEO, CMS workflows, UX, and conversion testing
  • Experience partnering with engineering, product, design, marketing ops, analytics, and channel teams
  • Ability to translate business priorities into a digital roadmap across site, SEO, content, CRO, and lead capture needs

Preferred

    Benefits

    • Medical, Dental & Vision Insurance
    • 401K Plan with Match
    • Employee Stock Purchase Plan
    • Paid Vacation / Sick Leave
    • Hybrid Work Schedule
    • Tuition Assistance
    • Growth Opportunities
    • Corporate gatherings, team bonding events, and much more!
    • Plumm Mental Health and Wellbeing
    • Volunteering day for a charity of your choice
    Xe.com logo

    Xe.com

    3.5 Glassdoor

    At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile apps and over the phone. Last year, we helped nearly 300 million people access information about the currencies that matter to them and over 350,000 people used us to send money overseas. Thousands of businesses relied on us for information about the currency markets, advice on managing their foreign exchange risk or trusted us with their business-critical international payments. At XE, we share the belief that behind every currency exchange, query or transaction is a person or business trying to accomplish something important, so we work together to develop new and better currency services that put our customers first.We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. XE is part of the Money Transfer Division of Euronet and is the unification of HiFX and XE.com.Dandelion Payments, Inc. dba Xe USA is registered as a Money Services Business with the Financial Crimes Enforcement Network and is licensed as a Money Transmitter by the Department of Financial Services of the State of New York; licensed by the Georgia Department of Banking and Finance, NMLS ID 920968; licensed as a Foreign Transmittal Agency by the Massachusetts Division of Banks (License Number FT920968); Licensed by the Connecticut Department of Banking, NMLS MT-920968; and authorized to operate as a money transmitter in all United States jurisdictions where it conducts business.

    Founded in 1993
    London, England, GBR
    539 employees (38 in marketing)
    53% recommend to a friend
    70% CEO approval

    Traffic Signals

    Monthly Visitors
    21M
    Monthly Google Ads Budget
    $201.1K
    Traffic Source Mix
    Search
    42.6%
    Direct
    55.5%
    Referral
    1.6%
    Social
    0.1%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~539

    Marketing Team

    Marketing Team Size
    29 (5% of company)
    Median Career Experience
    6 years
    Median Tenure
    2.3 years
    Marketing Roles Posted (Last 30 Days)
    3