Responsibilities

• Search Optimization (AEO, SEO & GEO): Develop and execute comprehensive on-page, off-page, and technical SEO strategies to drive high-quality organic traffic. Help to optimize website user experience to support AEO, GEO, SEE to ensure brand visibility across AI search engines, chatbots, and LLM-driven discovery tools. Conduct regular keyword research, competitive analysis, search intent mapping, and manage schema markup. Support the management of our web vendor partner for AEO, GEO, SEO.
• Website Accessibility & Compliance: Serve as the internal champion for digital inclusivity, ensuring the website meets or exceeds WCAG 2.2 Level AA standards. Perform regular accessibility audits using automated tools and manual testing (e.g., screen readers, keyboard navigation). Remediate issues across web code, design elements, alt text, and downloadable assets (PDFs). Manage and oversee vendor partner to ensure website accessibility meets necessary standards.
• Web Operations, HTML & Project Management: Handle day-to-day web edits, text updates, image assets, and promotional uploads via the CMS (WebFlow). Write and edit front-end code (HTML, CSS, basic JavaScript constraints) to build, QA, and launch high-converting landing pages. Act as a project manager for web initiatives, managing cross-functional timelines with agency partners, designers, and developers.
• Data Analytics & Performance Insights: Own the setup, management, and continuous optimization of web analytics platforms (Google Analytics 4, Google Tag Manager). Track and report KPIs including organic traffic, user behavior, bounce rates, conversion funnels, and pipeline attribution. Design and maintain interactive Looker Studio (Google Data Studio) dashboards and run CRO A/B testing via heatmaps and other user data.
• Vendor & Project Management: Demonstrated success managing external agency partners, web development firms, and specialized ADA/accessibility audit vendors to deliver complex web projects on time and within project scope.

Requirements

• Industry Experience: 3 to 5 years of experience managing business-to-business (B2B) corporate websites, preferably within healthcare, digital health, or health tech.
• Vendor & Project Management: Demonstrated track record of leading end-to-end web project management, coordinating sprint schedules, and managing external agencies and specialized ADA/accessibility audit vendors.
• Technical & CMS Capabilities: Hands-on proficiency with major Content Management Systems (such as WordPress, Webflow, HubSpot, or Drupal) paired with solid working knowledge of front-end web code (HTML, CSS, and basic JavaScript constraints). Webflow experience is preferred.
• AEO, SEO,GEO Understanding: Experience with search engine optimization tools (Semrush, Ahrefs, Google Search Console, Screaming Frog) and some knowledge optimizing design and user experience for Generative Engine Optimization (GEO) across AI search engines and LLM tools. Works closely with creative team to lead design changes to drive web initiatives.
• Digital Accessibility & ADA Compliance: Direct experience working with WCAG 2.2 Level AA standards, ADA Title III requirements, and web accessibility auditing platforms (Siteimprove, Level Access, Axe, WAVE) by working with an ADA vendor and backend developers to manage the project work
• Analytics Stack & Reporting: Advanced proficiency with web analytics platforms (GA4, Google Tag Manager) and building interactive data dashboards in Looker Studio to communicate performance insights to executive leadership.
• CRO & User Experience: Hands-on experience using heatmaps and session recording tools (Hotjar, Microsoft Clarity) to identify conversion friction points and execute A/B testing programs.
• Regulatory Awareness: Knowledge of navigating healthcare or other complex industry compliance, web privacy standards, and security frameworks to ensure guidelines and standards are followed - highly desirable.

Preferred

• Regulatory Awareness: Knowledge of navigating healthcare or other complex industry compliance, web privacy standards, and security frameworks to ensure guidelines and standards are followed - highly desirable.

Benefits

• Welldoc offers a competitive compensation package which, in addition to salary, includes generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits. and the opportunity to participate in health savings accounts and/or dependent care accounts.