Responsibilities

• Website Ownership & Content Management: Own and manage the front-end website experience across Velocity and its portfolio of brands, serving as the central point of coordination for website content, functionality, optimization, and continuous improvement.
• Build, publish, optimize, and maintain landing pages, campaign pages, event pages, product and model pages, and other website content using the CMS.
• Make front-end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.
• Manage the development, optimization, publishing, and ongoing maintenance of blog content in collaboration with internal subject matter experts, content contributors, and agency partners.
• Proofread and copyedit website content to ensure accuracy, clarity, and adherence to editorial and brand standards.
• Manage digital assets, including images, videos, and documents, within the CMS to ensure proper organization, tagging, optimization, accessibility, and usage.
• Conduct regular content audits to identify outdated information, content gaps, optimization opportunities, and necessary updates.
• Perform pre- and post-launch quality assurance across devices and browsers, validating content, formatting, links, forms, tracking, responsiveness, accessibility, and overall functionality.
• Vehicle Inventory Management: Own the accuracy, consistency, and presentation of vehicle inventory across Velocity’s portfolio of brand websites.
• Ensure vehicle pricing, availability, specifications, photography, descriptions, and inventory status are complete, accurate, and current.

Requirements

• Proficiency with content management systems across multiple platforms, including WordPress, Shopify, HubSpot CMS, or similar
• Ability to adapt quickly and manage content on different platforms depending on brand needs
• Strong understanding of SEO, SEM, accessibility, UX, and mobile responsiveness
• Familiarity with HTML and CSS; ability to make light front-end adjustments when needed
• Proficiency with web performance and analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, SEMrush, or Ahrefs
• Familiarity with marketing automation and CRM platforms, particularly HubSpot forms, and ability to manage web-to-lead integrations
• Strong editorial skills including proofreading and copyediting
• Ability to conduct technical SEO audits and recommend improvements
• Strong organizational skills with attention to detail and quality assurance
• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

• Bachelor’s degree in marketing, communications, digital media, or related field preferred
• 3–5 years of experience managing content for public-facing websites, ideally in automotive, lifestyle, or premium/luxury industries
• Experience with SEO, SEM, analytics, and conversion optimization strongly preferred
• Experience working cross-functionally with creative, technical teams, and agencies

Benefits

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment
• Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.