Responsibilities

• Content Strategy and Execution
• Crafting long-form narrative content tailored for B2B audiences, emphasizing SEO and GEO marketing strategies.
• Develop, write, and edit engaging, on-brand copy for a wide range of organic marketing channels, including website landing pages, blog posts, Google Ads Help Center, social media captions (organic posts), and in-product messaging.
• Ensure all content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regions.
• Work closely with SEO specialists, content strategists, product marketers and global and regional marketing teams to integrate key messages, value propositions, and localized keywords into all creative outputs.
• Maintain a deep understanding of our client's brand guidelines, tone of voice, and product features to ensure consistent and accurate messaging.
• AI Integration and Efficiency
• Act as a champion for the adoption and effective use of Generative AI and other copywriting tools within the creative process.
• Utilize AI to accelerate ideation, optimize drafts, translate/localize content (in partnership with linguistic reviewers), and perform data-driven A/B testing on headlines and calls-to-action (CTAs).
• Develop and refine prompt engineering techniques to maximize the quality and relevance of AI-assisted content, ensuring it meets high creative and performance standards.

Requirements

• Minimum of 6+ years of professional copywriting experience, with a focus on organic marketing channels within a fast-paced agency or in-house team.
• Experience in long form writing/journalism for a B2B audience, and ideally in marketing strategy subjects including SEO & GEO strategies
• Proven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.).
• Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuances.
• Strong portfolio showcasing work that demonstrates creative excellence and measurable business results (revenue, acquisition, ROI).
• Proficiency in utilizing major Generative AI tools (e.g., Gemini, ChatGPT, Claude) for content production and optimization.
• Familiarity with SEO/GEO best practices and keyword integration.
• Experience working within project management tools (e.g., Asana, Jira) and content management systems (CMS).
• Excellent communication and presentation skills.
• Highly organized, proactive, and capable of managing ambiguity and tight deadlines.