Responsibilities

• Own the global website strategy and roadmap across all regional and country-specific web properties (.com, EMEA, APAC, China, Korea), ensuring alignment with brand standards, business priorities, marketing objectives, and local market needs while serving as the single point of accountability for the global web experience and governance model.
• Lead website experience, UX, content strategy, and content operations at scale, overseeing publishing, maintenance, site architecture, navigation, accessibility, and UX/UI optimization to deliver accurate, compliant, brand-consistent, and high-performing digital experiences across all geo sites.
• Define and execute the global SEO, AEO, and GEO strategy, owning on-page, technical, and off-page optimization—including metadata, site speed, schema, internal linking, crawl health, keyword strategy, and AI-optimized content structure—to drive organic visibility across traditional search, answer engines, and generative AI platforms.
• Own global web analytics, measurement, and optimization, defining KPIs, dashboards, and tracking (GA4, GTM, Search Console, SEMrush or equivalent), delivering actionable insights on engagement, conversion, and pipeline contribution, and partnering with stakeholders to inform data-driven decisions.
• Drive experimentation and continuous growth, owning the global testing and CRO roadmap, leading A/B and multivariate testing across key journeys, headlines, CTAs, forms, and page flows to improve engagement, lead capture, and conversion efficiency across regions in partnership with developers, IT, and external agencies.