Responsibilities

• Execute growth team plans across Lovable landers and funnels, and continuously evaluate best-in-class full-funnel testing practices and tools.
• Own content and coordinate UX and Development on custom-coded new landing pages and funnels.
• Know performance marketing tracking fundamentals and coordinate the required tracking implementation with the tech team.
• Proactively scout and own the testing of new funnel concepts
• Gather new-angle testing requirements from the marketing, growth, and product teams, and own the testing workflow and execution.
• Drive new product/locale funnel launches and optimize their performance.
• Monitor new funnel and landing page step metrics, and own their improvement after initial launch.
• Coordinate qualitative and quantitative data research to surface the most actionable insights.

Requirements

• 2–4 years of experience in growth marketing, CRO, or funnel/performance marketing – ideally in DTC, subscription, or health & wellness.
• Proven track record of building and A/B testing landing pages or funnels with measurable conversion impact.
• Hands-on experience with no-code / AI page builders (Lovable, Unbounce, Webflow, Framer, or similar) – you can ship a page without waiting on a developer.
• Working knowledge of tracking: pixels, server-side events, GTM, and UTM structure.
• Strong analytical skills – comfortable in Looker, GA4, or spreadsheets, and able to read funnel step data and significance.
• Solid grasp of direct response principles – what makes a hero, quiz flow, or offer block convert.
• Experience with A/B testing or behavioral analytics tools (Hotjar, VWO, Mixpanel, Amplitude, or similar) is a strong advantage.