Responsibilities

• Own and optimize Podium's website experience, including content updates, landing page creation, site structure, and ongoing performance improvements.
• Create, publish, and optimize website content, landing pages, and blog posts with SEO, GEO, and AI-driven search best practices in mind.
• Conduct keyword research, content audits, competitive analysis, and search performance reviews to identify opportunities for traffic growth and improved discoverability.
• Identify, troubleshoot, and resolve website issues in partnership with the web dev team.
• Collaborate with web development to implement and maintain accurate tracking, tagging, and measurement through Google Tag Manager and related analytics tools.
• Monitor website performance through GA4 and other reporting tools, tracking key metrics including traffic, engagement, conversions, and search visibility, and use insights to drive ongoing optimization.
• Build, launch, and optimize email campaigns & journeys/flows to drive engagement and conversion.
• Analyze email performance metrics, conduct A/B testing, and implement ongoing optimizations to improve open rates, click-through rates, and overall program effectiveness.
• Manage audience segmentation and database health to ensure relevant, personalized communication across customer touchpoints.
• Partner with social, creative, and title marketing teams to support broader marketing initiatives and repurpose content across owned channels.