Web and Digital Content Specialist

Responsibilities

• manages day-to-day content across Alfred University’s website, blog, and other digital platforms to support student recruitment, increase institutional visibility and awareness, strengthen engagement, and advance University priorities.
• The Specialist develops, edits, publishes, and optimizes digital content that showcases Alfred’s academic programs, student experiences, faculty expertise, outcomes, and distinctive opportunities for prospective students, families, and other key audiences.
• The Specialist manages web content with a focus on improving how audiences discover and engage with Alfred University online.
• Using SEO best practices, website analytics, search data, and audience insights, the position identifies opportunities to increase organic search visibility, strengthen high-priority recruitment and academic program pages, improve the user experience, and drive audiences toward actions such as exploring programs, visiting campus, requesting information, and applying.
• Working within established University marketing and communications strategy, the specialist independently manages assisgned web and content projects, monitors performance, identifies opportunities for improvement, and makes routine content and optimization decisions based on analytics, audience needs, and institutional priorities.
• Manage and maintain content across Alfred University's website, ensuring information is accurate, current, accessible, engaging, and aligned with university brand standards.
• Manage assigned website and digital content projects from planning and content development through publication and evaluation.
• Develop, edit, publish, and optimize website content and landing pages supporting recruitment, academic programs, institutional visibility, and engagement.
• Manage the Alfred University blog, including the editorial calendar, content development, publishing, and performance.
• Apply SEO best practices to improve organic search visibility and digital discovery.

Requirements

• Bachelor's degree in marketing, communications, digital media, journalism, or a related field. Three or more years of professional experience in website content, digital communications, content marketing, or a related field.
• Experience managing content within a CMS; experience with Cascade or a comparable platform preferred.
• Working knowledge of SEO, Google Analytics 4, Google Search Console, Looker Studio, or similar tools.
• Strong writing, editing, digital content, and organizational skills.
• Ability to interpret digital analytics and use results to make content recommendations and routine improvements.
• Knowledge of website accessibility, user experience, and digital content best practices.
• Ability to independently manage assigned projects, prioritize competing needs, and meet deadlines. Higher education experience preferred.