Responsibilities

• Design, develop, and launch new websites using modern web technologies
• Build scalable, secure, and maintainable web infrastructures
• Optimize website performance, accessibility, mobile responsiveness, and user experience
• Manage hosting, deployment, monitoring, and ongoing site maintenance
• Develop and execute advanced SEO strategies for orthopedic, surgical, and healthcare service lines
• Implement technical SEO best practices including schema markup, semantic HTML, indexing optimization, and local SEO
• Improve search rankings, organic traffic, and patient lead generation
• Monitor search engine algorithm updates and adjust strategies accordingly
• Configure and manage Google Analytics 4, Google Search Console, and related tools
• Analyze user behavior and conversion funnels to improve patient engagement and appointment requests

Requirements

• Proven experience building and managing websites from the ground up
• Demonstrated success improving organic search rankings and website traffic
• Strong portfolio of custom-built websites and web applications
• Expertise in technical SEO, local SEO, site architecture, and performance optimization
• Strong problem-solving, communication, and project management skills

Preferred

• Experience working with healthcare organizations, medical practices, hospital systems, or multi-location businesses
• Familiarity with HIPAA-related website considerations
• Experience managing SEO campaigns across multiple geographic markets
• Next.js, React, Sanity, Strapi, Vercel
• Astro, Headless WordPress, AWS
• Remix, Prisma, PostgreSQL
• Webflow Enterprise, Finsweet, Whalesync
• Nuxt.js, Vue, Storyblok
• Google Analytics 4
• Google Search Console