Web Developer & Senior SEO Strategist

Hilo, HI (On-site)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end web redevelopment and SEO for orthopedic services, aligning UX, performance, security, and HIPAA-conscious practices to drive patient leads.

  • Web Development & Technical SEO: Design, build, and launch enterprise websites plus schema, local SEO, and site architecture.
  • Infra, Security & Analytics: Create scalable hosting, CI/CD, uptime monitoring, backups, and GA4/Search Console dashboards.
  • Performance & Lead Gen: Improve rankings, organic traffic, engagement, and patient appointment requests through UX optimizations and conversion analysis.

Job Description

Responsibilities

  • Design, develop, and launch new websites using modern web technologies
  • Build scalable, secure, and maintainable web infrastructures
  • Optimize website performance, accessibility, mobile responsiveness, and user experience
  • Manage hosting, deployment, monitoring, and ongoing site maintenance
  • Develop and execute advanced SEO strategies for orthopedic, surgical, and healthcare service lines
  • Implement technical SEO best practices including schema markup, semantic HTML, indexing optimization, and local SEO
  • Improve search rankings, organic traffic, and patient lead generation
  • Monitor search engine algorithm updates and adjust strategies accordingly
  • Configure and manage Google Analytics 4, Google Search Console, and related tools
  • Analyze user behavior and conversion funnels to improve patient engagement and appointment requests

Requirements

  • Proven experience building and managing websites from the ground up
  • Demonstrated success improving organic search rankings and website traffic
  • Strong portfolio of custom-built websites and web applications
  • Expertise in technical SEO, local SEO, site architecture, and performance optimization
  • Strong problem-solving, communication, and project management skills

Preferred

  • Experience working with healthcare organizations, medical practices, hospital systems, or multi-location businesses
  • Familiarity with HIPAA-related website considerations
  • Experience managing SEO campaigns across multiple geographic markets
  • Next.js, React, Sanity, Strapi, Vercel
  • Astro, Headless WordPress, AWS
  • Remix, Prisma, PostgreSQL
  • Webflow Enterprise, Finsweet, Whalesync
  • Nuxt.js, Vue, Storyblok
  • Google Analytics 4
  • Google Search Console
Hawaii Shoulder & Orthopedic Institute logo

Hawaii Shoulder & Orthopedic Institute

Orthopedic surgery clinic based in Hilo, HI with a focus on shoulder.

Founded in 2019
Hilo, Hawaii, USA
5 employees

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
43.9%
Direct
35.7%
Referral
9.2%
Social
8.9%
Paid
1.5%

Headcount Trend

Current headcount: ~5