Web Content Specialist

Boston, MA (Hybrid)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive WordPress web development and content management for NECO, aligning sites with brand, accessibility, and recruitment/engagement goals.

  • Own WordPress sites, pages, and microsites for Admissions, Development & Alumni.
  • Must-have: 2–3 years’ WordPress development experience (themes/plugins) with basic HTML/CSS.
  • Standout: cross-functional collaboration translating complex content into accessible digital storytelling.

Job Description

Responsibilities

  • WordPress Web Development & Content Management
  • Manage and update NECO’s various WordPress websites to ensure content is current, accurate, and aligned with brand standards.
  • Build and maintain web pages, landing pages, and campaign microsites to support Admissions, Development & Alumni, and institutional initiatives.
  • Collaborate with internal stakeholders to translate complex academic and clinical information into accessible, engaging web content.
  • Ensure best practices in SEO, accessibility (ADA compliance), usability, and mobile responsiveness and work with outside consultants as directed.
  • Troubleshoot site issues, manage plugins, and coordinate with external developers or IT as needed.
  • Continuously improve user experience to support prospective student recruitment and alumni engagement.
  • Storytelling & Content Development
  • Identify and develop compelling stories that showcase NECO’s impact in education, patient care, research, and community service.
  • Interview students, faculty, staff, alumni, and patients to craft authentic narratives for digital channels.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or a related field.
  • 2-3 years of experience in web development.
  • Demonstrated experience building and maintaining WordPress websites (themes, plugins, page builders, basic HTML/CSS).
  • Strong writing and editing skills with the ability to adapt tone for diverse audiences.
  • Experience with analytics tools (Google Analytics).
  • Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
  • Strong organizational skills and attention to detail.

Preferred

  • Experience in higher education, healthcare, or nonprofit marketing
  • Basic photography and videography skills
  • Understanding of accessibility standards and best practices in web design

Benefits

  • 3 plan options for BCBS medical coverage (employer subsidized at 75% or greater)
  • Mental Health and Wellness benefits
  • BCBS Dental
  • Discounted vision services
  • 13 paid holidays and generous paid time off for sick, vacation, and personal days
  • Employer-paid life insurance, and short-term and long-term disability
  • Voluntary Insurance: life, critical illness, hospital indemnity, accident
  • Voluntary Benefits: employee discounts and pet insurance
  • 9% employer contribution to a 403(b) retirement plan after 1 year of service with no vesting schedule or match requirement
  • Qualified Public Service Loan Forgiveness Employer
New England College of Optometry logo

New England College of Optometry

New England College of Optometry (NECO) is an independent graduate college of optometry located in Boston's historic Back Bay neighborhood. Founded in 1894 as the Klein School of Optics, NECO prepares the next generation of eye care providers, educators, leaders, and innovators through a rigorous curriculum and extensive clinical experiences. With a vast network of clinical affiliations, our students put patient care first, providing vision care to a wide and diverse patient population at our two owned clinics and satellite clinics in community health centers and VA medical centers.

Boston, Massachusetts, USA
351 employees

Traffic Signals

Monthly Visitors
32.4K
Traffic Source Mix
Search
45.1%
Direct
45.5%
Referral
7.7%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~351

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