Responsibilities

• Build, design, organize, and maintain FBS websites using the University CMS.
• Provide ongoing web updates and maintenance for Finance and Business Services client websites while developing and implementing web strategies that align with and advance client campaign objectives.
• Lead website audits and oversee rollout campaigns to implement new tactics and improvements.
• Collaborate with University Communications and Marketing (UCM) on CMS templates, updates, and solutions for FBS clients.
• Ensure websites follow best practices in usability, accessibility, SEO, and digital content development.
• Monitor industry trends and recommend emerging technologies and strategies to enhance digital communications.
• Analyze website performance, SEO metrics, and digital marketing data to provide optimization recommendations.
• Manage Google Analytics tracking, including paid advertising conversion monitoring.
• Optimize web content for usability and engagement, particularly for prospective students.
• Ensure compliance with university web policies and industry standards.

Requirements

• Bachelor’s Degree or Associate’s degree with 2-years of relevant experience in Marketing or a closely related discipline
• 1–4 years of professional experience working with Content Management Systems (CMS)
• Minimum of 1 year of experience in web development.

Preferred

• Experience working in a higher education or academic environment.
• Professional experience guiding clients in web content best practices.
• Experience with Google Analytics and Google Search Console.
• Experience with email marketing and marketing automation platforms.
• Strong understanding of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
• Experience with Google Tag Manager.
• Video editing experience.

Benefits

• Benefit Eligible Yes
• Remote work allowance: Hybrid with one approved remote workday per week.