Web Content Specialist

Responsibilities

• Creates, writes, and edits clear, compelling, and ADA compliant website content that reflects the FCPS tone and voice for web pages and other online communications.
• Collaborates with communications staff to ensure that the FCPS story and key messages are consistently promoted on all platforms, including websites, newsletters, and social media.
• Develops content strategy to promote exceptional online, web-based experiences.
• Collaborates with communications staff to determine content and timing of website postings; reviews and edits content to ensure readability and accessibility for website audiences.
• Selects and prepares photos and graphics for the web.
• Works together with video producers to determine video content for select web pages.
• Monitors and corrects brand integrity, whether created in-house or through vendor/contractor services.
• Provides assistance in the editorial development of new online communications and ensures all content is aligned with AP style guidelines.
• Writes and maintains policy-aligned web governance guides, user guides and documentation, and writing and style guides to promote consistency.
• Provides support and training to school web curators and central office/department staff on ADA and accessibility requirements, to improve and enhance designated web pages, and strengthen editorial or communications skills.

Requirements

• Any combination of education and experience equivalent to a bachelor's degree, with courses in communications, media, journalism, graphic design, or a related field.
• One (1) year of experience in writing, editing, and developing creative content for websites for a large organization or media outlet.
• Advanced degree(s) beyond the minimum degree requirement in a relevant field may be considered for some experience.
• May require work on evenings, holidays, and weekends.
• Knowledge of technologies used in web publishing such as content management systems, HTML editors, browsers, newsreaders, blogs, and graphics manipulation software.
• Knowledge of federal, state, and local laws and regulations related to ADA compliance and accessibility, public information, privacy rights, and communications.
• Knowledge of Associated Press (AP) Stylebook.
• Skill in writing, editing, grammar, and graphic design with the ability to develop new editorial products and modify content for distribution.
• Ability to handle multiple projects, react quickly to communications needs, and suggest more effective approaches to production and content packaging.
• Ability to create and maintain web sites conforming to web standards (W3C) including accessibility standards.

Preferred

• Skill in Drupal, Photoshop, Snagit, and/or Google Analytics.

Benefits

• Outstanding benefits including medical insurance, dental insurance, retirement plans, life insurance, flexible spending accounts, sick and personal leave, disability programs, and long-term care insurance are available for eligible employees.
• Staff development and training is available through academy classes, in-service training, and master’s degree cohort prog