Web Content ManagerElmira College is a private liberal arts College located in the Finger Lakes region of New York. Elmira College was the first college to offer a comprehensive curriculum for women, and is home of the Center for Mark Twain Studies. We are seeking a Web Content Manager to join the Communications & Marketing team.Elmira College seeks a Web Content Manager who is a strategic thinker and skilled communicator to lead the planning, creation, optimization, and ongoing management of content across the Colleges primary web platforms. This role plays a critical part in advancing enrollment, engagement, and giving by ensuring that the Colleges websites deliver clear, compelling, accessible, and data-informed experiences for prospective students, families, alumni, and donors.The Web Content Manager oversees web content strategy and execution for Elmira Colleges externally facing web properties, including elmira.edu, map.elmira.edu, and the comprehensive campaign website. This position is ideal for someone who understands how content strategy, search optimization (SEO and emerging generative engine optimization), user experience, and analytics work together to drive institutional goals.In this collaborative and dynamic role, the Web Content Manager partners closely with colleagues in the Office of Communications & Marketing as well as departments across campus to support digital content needs, improve information architecture and usability, and ensure alignment with brand, accessibility, and governance standardsESSENTIAL FUNCTIONS
Write, edit, and implement content optimized for search engine optimization (SEO) and generative engine optimization (GEO) principles to improve discoverability in both traditional and AI-driven search environments
Evaluate, refine, and maintain high-priority content across ECs externally facing websites to strengthen clarity, engagement, and institutional impact
Collaborate with the Director of Communications & Content Strategy and campus subject matter experts to produce clear, engaging, and brand-aligned content for web audiences
Maintain and regularly update content that advances institutional priorities, including enrollment, fundraising, and alumni engagement, as well as career outcomes content on academic program pages to ensure accuracy.
Identify and address duplicated, overlapping, or outdated content to reduce redundancy and improve the overall user experience
Work closely with the VP of Communications & Marketing and the comprehensive campaign consultants to ensure the campaign website reflects current phases, priorities, and goals
Serve as a campus resource in the Colleges content management system, providing guidance and support to all departments on content best practices and governance.
Respond to web support requests and content updates, as well as identify, resolve, and escalate website issues.
Assist with accessibility reporting using established tools to identify issues, track progress, and support compliance with WCAG 2.1 AA or higher standards.
Serve on the Provosts Digital Accessibility Task Force
Track and analyze website performance using Google Analytics 4 and Google Tag Manager to understand engagement, traffic sources, and user behavior.
Stay current on emerging digital trends, including generative engine optimization and share relevant findings and recommendations as appropriate.
Provide regular reporting and high-level insights to inform content strategy, identify trends, and recommend improvements.
Qualifications
Bachelor's degree required; degree in communications, digital marketing, web design, journalism, English, or a related field preferred.
Minimum of 3-5 years of experience managing and producing web content within a CMS environment.
Demonstrated experience with web content wr