Web Communications Strategist

Responsibilities

• Duties The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year. You'll make an impact in this role if: You excel at developing and providing oversight and direction for short and long-term planning in setting the business unit's overall customer communication strategy focused on web presence. You bring expertise in identifying methods and practices to mine customer feedback/information from a variety of resources including website traffic statistics, usability-testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources. You thrive in coordinating all trademark-related content published or posted for customers on USPTO public-facing websites and Trademarks intranet under the purview of the Trademarks business unit. You enjoy establishing and maintaining effective working relationships at multiple levels within the Trademarks business unit and across the USPTO, to develop messages that accurately address informational needs of trademark customers.

Requirements

• Conditions of employment Applications will only be accepted from United States Citizens and Nationals. Your resume and question responses must demonstrate the job-related competencies. You must meet the definition of specialized experience. Required to pass a background investigation and fingerprint check. Must be registered for Selective Service, if applicable (www.sss.gov). If selected, you may be required to complete a one year probationary period. You must meet all qualification requirements upon the closing date of this announcement. Suitable for Federal Employment Qualifications You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions. Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. o be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12. Specialized experience for this position includes: Experience developing and executing web communications strategies to support communication goals and improve the customer experience online; Experience analyzing website traffic statistics, usability-testing data, customer feedback, and/or other web analytics and making recommendations for improving the delivery of information to customers; AND Experience executing the development and/or publication of web content to maintain content quality and consistent customer messaging. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education Education may not be substituted for specialized experience at this grade level.

Benefits

• Benefits A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits. Review our benefits Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.