Web Communications Manager

Responsibilities

• Lead a complete backend website migration, including vetting new Content Management Systems (CMS) and managing an external agency partner throughout the transition.
• Serve as the primary internal point of contact and platform owner for the new CMS post-migration, ensuring smooth adoption and ongoing system health.
• Manage day-to-day website updates, page builds, and content publishing workflows.
• Collaborate regularly with internal writers, graphic designers, and video editors to gather, organize, and integrate digital assets for new web pages and projects.
• Develop and drive an ongoing search visibility strategy, optimizing content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Act as the primary liaison with internal subject matter experts, leadership, and external partners to ensure technical information, project profiles, and service pages remain accurate and up to date.
• Proactively identify content gaps, pitch new web projects, and suggest user experience (UX) improvements to push the website forward.
• Establish and maintain a comprehensive digital content calendar to coordinate timely publishing across departments.
• Establish, monitor, and report website analytics (e.g., GA4, Search Console) to track page performance, audit traffic, and inform future content strategies and site refreshes.
• Manage multiple digital projects simultaneously and work efficiently under deadlines.

Requirements

• Minimum of 5-7 years of professional experience in website management, digital content operations, or a related role.
• Proficiency in modern Content Management Systems with direct experience in WordPress, Contentful, HubSpot, or similar platforms.
• Working knowledge of basic HTML and CSS for formatting adjustments and backend troubleshooting.
• Strong understanding of modern search strategies (SEO/AEO/GEO) and web analytics platforms.
• Ability to collaborate effectively with writers, designers, technical engineers, and stakeholders, including taking direction and incorporating feedback.
• Excellent project management skills with the ability to maintain regular update cycles and guide projects from concept to final publication,
• Strong editorial eye and attention to detail to ensure consistency in brand voice, styling, and formatting across all web properties.

Preferred

• Bachelor's degree in communications, marketing, digital media, or a related field.
• Experience managing digital content in corporate, technical, engineering, environmental, or B2B settings.
• Familiarity with web accessibility standards (WCAG) and ADA compliance.
• Familiarity with project management platforms (such as monday.com) to track content workflows and automate team collaboration.

Benefits

• Comprehensive health benefits (medical, dental, vision, and prescription plans)
• Pre-tax flexible spending plans for medical, dependent care, and transportation
• Short and long-term disability, and employer paid life insurance
• Paid holidays, floating holidays, and paid time off (PTO)
• Employer-contributed 401(k) plan and additional financial planning support
• Professional growth opportunities, including tuition reimbursement, in-house training, and incentives for professional registration and professional organization memberships