VP, Video Measurement & Currency
New York City, NY (Hybrid)
Posted 21 hrs ago
Job Summary
Own and evolve audience measurement products and standards, leading cross‑platform measurement strategies and collaborating with stakeholders to turn data into actionable client solutions.
- Translate measurement methodologies into practical product solutions.
- Bridge technical concepts with market-ready measurements across video and digital platforms.
Job Description
Responsibilities
- Evaluating and analyzing audience and viewership datasets to inform planning, measurement, and currency strategies.
- Leading the development and enhancement of measurement-related products, tools, and methodologies.
- Assessing emerging measurement solutions and industry innovations to identify strategic opportunities for Omnicom and its clients.
- Partnering with internal and external stakeholders to advance measurement standards and operationalize measurement solutions.
- Providing subject matter expertise on audience measurement methodologies, currency applications, and cross-platform measurement.
- Supporting client measurement strategies and ensuring alignment between measurement solutions and client business objectives.
Requirements
- Deep expertise in video and digital audience measurement, including viewership datasets, measurement methodologies, and their application across planning, buying, activation, optimization, and currency
- Knowledge of Nielsen, VideoAmp, Comscore, iSpot, and other major industry providers; strong understanding of the video marketplace across traditional TV, streaming, and digital platforms
- Experience translating measurement methodologies into practical business applications and product solutions
- Experience with buy-side and/or sell-side measurement applications, product development processes, and client measurement requirements
- Ability to bridge technical measurement concepts with practical marketplace implementation; analytical rigor; strategic thinking; passion for driving measurement innovation
Adelphi Group
The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.
Salaries
Posted range
$130K/yr – $150K/yr
Taken straight from the job posting.
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