Responsibilities

• Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.
• Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.
• Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.
• Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.
• Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.
• Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.
• Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.
• Serve as a communications advisor to the CEO and board.
• Own digital presence including website, SEO/SEM, email, and social platforms.
• Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field required.
• 10+ years progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments required.
• 5+ years senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability required.
• 5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience required.
• 5+ years proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment required.
• Executive Strategy & Vision - required.
• Leadership & Team Development - required.
• B2B Marketing Expertise & Demand Generation - required.
• Digital Marketing & Technology Proficiency - required.
• Executive Communications & Storytelling - required.

Preferred

• Master’s degree/MBA in Business Administration, Marketing, Strategy, or related field preferred.
• 5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience preferred.

Benefits

• Flexibility that supports real work life balance, including generous paid time off, paid holidays, and flexible scheduling.