Responsibilities

• Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy. Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.
• Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space. Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.
• Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers. Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.
• Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership. Serve as a communications advisor to the CEO and board.
• Own digital presence including website, SEO/SEM, email, and social platforms. Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.
• Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies. Surface actionable insights that inform product, sales, and strategic decision-making at the executive level.
• Build, lead, and develop a high-performing marketing and communications function. Foster a culture of innovation, accountability, and continuous growth. Define team makeup and effectively use contractors.
• Establish and own marketing performance frameworks, KPI dashboards, and executive reporting. Champion data-driven decision-making across all marketing investments and optimize spend for maximum business impact.
• Own the enterprise marketing and communications budget. Manage agency, freelance, and vendor relationships strategically. Evaluate and implement marketing technology to support scale, automation, and efficiency.
• Serve as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership. Align marketing priorities with revenue goals and ensure a unified go-to-market strategy across all functions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field required
• 10+ years Progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments required
• 5+ years Senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability required
• 5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience highly preferred required
• 5+ years Proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment – Preferred required

Nice To Have

• Master’s degree/MBA in Business Administration, Marketing, Strategy, or related field (preferred)
• 5+ years Proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment – Preferred required.
• Executive Strategy & Vision: Executive-level strategic thinking, Strategic Influence, and enterprise vision setting
• Leadership & Team Development: Proven ability to build and lead teams and drive change leadership
• B2B Marketing Expertise & Demand Generation: Deep B2B marketing expertise
• Digital Marketing & Technology Proficiency: Deep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying
• Executive Communications & Storytelling: Executive communications, media relations, crisis communications, writing and presentation skills
• Data-Driven Decision Making & ROI Focus: Excellent analytical skills, ROI measurement
• Cross-Functional Collaboration & Influence: Collaborative partnership skills and cross-functional influence
• Credit Union & Financial Services Industry Knowledge: Expertise in CU/financial services knowledge