VP, Strategic Planning - Marketing

New York City, NY (On-site)

$200K/yr – $405K/yrSenior Level10+ years expFull time

Posted 14 hrs ago

Job Summary

Own and drive the CMO's strategic agenda across planning, cross-functional leadership, and executive communications, turning guidance into actionable workstreams and senior-level decisions.

Own annual and seasonal marketing plans with cross-functional alignment
Lead executive-facing materials and strategic storytelling

Job Description

Responsibilities

Strategic Partnership & Enterprise Alignment
Serve as the CMO’s principal strategic advisor, helping to define, refine, and operationalize the long-term marketing vision and priorities.
Translate the CMO’s direction into clear organizational focus areas, decision frameworks, and actionable workstreams.
Lead strategic discussions with senior leaders, balancing long-term capability building with near-term business needs.
Marketing Planning & Operating Rhythm
Own the annual and seasonal marketing planning processes, including timelines, frameworks, cadences, and leadership reviews.
Ensure plans are integrated across Brand, Media, Creative, Visual, Studios, and tightly aligned with enterprise goals.
Drive prioritization and sequencing of marketing initiatives to maximize business impact and resource effectiveness.
Cross-Functional Leadership & Issue Resolution
Act as a senior liaison across Merchandising, Digital, Stores, and Finance to align priorities, clarify dependencies, and resolve conflicts early.

Requirements

Bachelor’s degree required
MBA or equivalent preferred
10+ years of experience in marketing strategy, business planning, or management consulting
Demonstrated ability to partner directly with senior executives, particularly CMOs or equivalent C-suite leaders
Proven track record of leading integrated planning processes spanning Marketing
Expertise building clear, visual, executive-ready strategic materials
Experience leading within complex, matrixed organizations
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs

Benefits

Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Access the full menu of benefits offerings here.

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA

80K employees (6,853 in marketing)

www.macysjobs.com?rx_source=linkedincompanypage

56% recommend to a friend

62% CEO approval