VP of Social Experience at The Social Lights | Minneapolis, MN

The Social Lights

VP of Social Experience

Minneapolis, MN (On-site)

Salary Not AvailableSenior Level20+ years expFull time

Posted 5 months ago

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Job Summary

The VP role centers on Creative Excellence and Discipline Oversight for Content and Care + Engagement, with a focus on differentiating social-first work and setting editorial standards. Requirements call for 20+ years in agency settings and strong leadership, with a track record across multiple teams. Benefits include comprehensive health coverage, 401k matching, and flexible options.

Job Description

Responsibilities

Creative Excellence: Define and uphold the creative standard for our social-first work, ensuring it is culturally relevant, platform native and insight-driven
Creative Excellence: Enhance our social-first creative POV and strengthen our creative differentiation
Creative Excellence: Stand up new creative products and offerings in a differentiated way that drives growth and creates a competitive advantage for the agency
Creative Excellence: Establish clear creative benchmarks that raise the bar across content and community
Creative Excellence: Actively shapes our approach to human-first social expression, supported by technology (including AI)
Creative Excellence: Champion bold thinking and calculated risk-taking that positions our clients as culture leaders, not just content publishers
Creative Excellence: Oversee creative reviews and editorial standards to ensure consistency and quality across all deliverables
Creative Excellence: Develop repeatable creative frameworks that enable excellence across brands and teams
Discipline Oversight: Provide the strategic vision for Content and Care + Engagement, including defining the discipline point-of-view, capabilities and deliverables, productization, innovation, team structure and skills training
Discipline Oversight: Serve as a strategic advisor to our senior clients and prospects, providing insights and recommendations to support their key initiatives and objectives

Requirements

20+ years of progressive agency, marketing and social media experience
Exceptional communication skills – verbal, written, and presentation
Fluent in both Keynote and PPT presentation building
Demonstrated knowledge and understanding of social media skills and technology (key tools of the trade)
Demonstrate leadership and strategic advisory capabilities
Well-organized, strong time management and prioritization skills
Prior experience in a leadership role managing multiple teams/disciplines, collaborating with peers, presenting to and leading clients, managing external partnerships, participating in new business development

Preferred

Enthusiastic about social media marketing, AI and the future of marketing as a whole
Ability to operate and excel in a highly agile, fast-paced culture
Relationship management
Demonstrated leadership integrity
Prior experience in a leadership role managing multiple teams/disciplines, collaborating with peers, presenting to and leading clients, managing external partnerships, participating in new business development

Benefits

Medical Insurance
Dental Insurance
HSA With Company Contribution
401k Company Matching
Paid Time Off
Technology Enablement + AI Tools
Summer Hours + Flexible Work Options
Pet-Friendly Office
Executive Parking (if local)

The Social Lights

The Social Lights® (TSL) is a social media agency that drives results for some of the world’s largest companies and brands. We partner with clients to grow their business through strategy, content production, paid social advertising, influencer relations, and social media management. We create unfair competitive advantage by transforming social capital into brand equity.To learn more, visit: www.thesociallights.com or contact us: hello@thesocial-lights.com.

Founded in 2011

Minneapolis, Minnesota, USA

thesociallights.com