Responsibilities

• Develop and execute comprehensive go-to-market frameworks that drive adoption, growth, differentiation and market leadership.
• Translate capabilities into compelling narratives that simplify complexity and empower marketers.
• Build and execute plans to establish Horizon's thought leadership in priority domains such as AI, marketing technology, data solutions, and beyond.
• Support product pricing, packaging, naming and positioning strategies.
• Drive impactful roadmap communications both internally and externally.
• Establish product marketing best practices, processes, and methodologies.
• Lead market intelligence and competitive analysis efforts to inform product strategy and positioning.
• Create frameworks for measuring and optimizing go to market effectiveness.
• Support sales teams with tailored narratives for high-stakes pitches and RFIs.
• Partner closely with Product Management, Program Management, and client facing stakeholders to ensure alignment between product strategy and go-to-market execution.

Requirements

• 7+ years experience in product marketing roles, with 3+ years in leadership roles.
• Proven track record of leading go-to-market initiatives; experience in technology companies a plus.
• A player coach who equally thrives developing strategies and getting things done.
• Strong written communication skills.
• Experience MarTech, data and/or AI-driven solutions to sophisticated enterprise buyers.
• Track record of building, scaling, and managing teams.
• Strong people leadership and talent development capabilities
• Ability to influence and align diverse stakeholders around common objectives.
• Working understanding of enterprise MarTech, data platforms, and emerging AI/ML technologies.
• Strong grasp of media and advertising industry dynamics and buyer behavior.

Benefits

• Horizon offers a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.