VP, Product Marketing

USA (Remote)

$243K/yr – $316K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own Greenhouse's product, category, and AI narratives while shaping offer strategy, go-to-market for employer and job seeker audiences, and a tiered launch process. Drive sales readiness with revenue leadership, lead the PMM team, grow an insights function from competitive intelligence, connect product decisions to market needs, and establish a data-driven measurement system.

  • Own strategic narratives and analyst relations
  • Define packaging, GTM, and launch rhythm

Job Description

Responsibilities

  • Own Greenhouse's company, category, product, and AI narratives, including Analyst Relations as a strategic business and perception program
  • Establish offer strategy as a Product Marketing discipline — define what we sell, to whom, and how it's packaged across tiers, bundles, add-ons, and segments
  • Lead go-to-market strategy for both our employer and job seeker audiences
  • Build a disciplined, tiered launch process that ensures every release receives the right level of strategic and market support
  • Partner with the CRO and Revenue leadership on sales readiness to drive sales readiness on launched products
  • Lead and develop the Product Marketing team, and build the operating rhythm
  • Grow Competitive Intelligence into an Insights function spanning market and customer intelligence that offer strategy decisions depend on
  • Partner across Product, Pricing, Engineering, Design, Marketing, and CGS to connect product decisions to market needs and commercial outcomes
  • Establish Product Marketing's measurement system: use market perception, launch impact, adoption, customer value, retention, and offer performance to guide decisions
  • Additional projects and responsibilities as business needs require

Requirements

  • Experience leading Product Marketing as the top PMM executive in an enterprise B2B SaaS company of $150M+ ARR
  • A proven track record of building an offer strategy, packaging, or commercialization discipline — not just operating one someone else designed
  • Evidence that your packaging or offer decisions measurably moved revenue, adoption, or customer value, and the ability to speak to what you changed, why, and what happened
  • Strong evidence for great people leadership and stakeholder management.
  • Experience shaping a narrative that shifted perception with analysts, buyers, customers, or an entire category, with commercial impact you can point to
  • Firmly commercial, deeply product minded, and fluent in how Product, Engineering, and Design build and bring products to market
  • Demonstrated AI fluency through daily use, with measurable changes to how your team works and a practical understanding of AI-powered products
  • Experience with two-sided marketplaces, B2B2C businesses, or products serving both enterprise and consumer audiences — highly valuable
  • Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply

Preferred

  • Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
  • Experience with two-sided marketplaces, B2B2C businesses, or products serving both enterprise and consumer audiences — highly valuable

Benefits

  • medical, dental, and vision insurance
  • basic life insurance
  • mental health resources
  • financial wellness benefits
  • fully paid parental leave program
  • short-term and long-term disability coverage
  • a 401(k) plan and company match
  • up to 13 scheduled paid holidays per calendar year
  • up to 80 hours of paid sick leave
  • non-exempt employees accrue up to 20-25 days of paid vacation time, depending on tenure
Greenhouse logo

Greenhouse

🍁Proudly Canadian.Greenhouse is a plant-based beverage company and Certified B Corporation headquartered in Toronto. Our mission is to offer widespread, sustainable access to plant-based nutrition and wellness of the highest quality. Our project is to make delicious, life-enhancing products; to support our local, organic farming community; to reduce food and packaging waste; and to broaden perspectives around the environmental benefits of eating and drinking more plants, more often.Our promise is to be a welcoming and inclusive community, to anticipate needs before they are voiced, and to treat everyone with thoughtfulness and respect.Our goal is to make it simple to savour the present while looking out for a healthy future—ours, and that of our planet.We launched in January 2014 with a single location on Toronto's Macpherson Avenue that doubled as our production facility (by night) and our sole retail store (by day). We now have company-owned shops, grocery partners across Canada, and an online delivery and subscription service from greenhouse.ca.

Founded in 2014
Toronto, Ontario, CAN
397 employees (34 in marketing)

Salaries

Posted range

$243K/yr – $316K/yr

Taken straight from the job posting.

See all Greenhouse salaries

Marketing Team

Marketing Team Size
23 (6% of company)
Median Career Experience
17 years
Median Tenure
18 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 7 years ago

Funding History

  • Jan 2019
    Series Unknown

Traffic Signals

Monthly Visitors
11.8K
Traffic Source Mix
Search
46.7%
Direct
40%
Referral
5.2%
Social
6.5%
Paid
1.3%

Headcount Trend

Current headcount: ~397
Greenhouse logo

VP, Product Marketing

Greenhouse · USA · Remote