VP of PR, Social Media & Content Strategy

Responsibilities

• Set the strategic vision and direction for Flint's PR, social media, and content strategy capabilities, aligning services with evolving client needs, market opportunities, and agency growth objectives.
• Lead the development of integrated communications strategies that support client business goals, brand awareness, reputation, audience engagement, and lead generation.
• Serve as a senior strategic advisor to clients, providing counsel on brand positioning, communications opportunities, reputation management, and complex business challenges.
• Drive business growth by identifying new opportunities, expanding existing client relationships, and leading strategic contributions to pitches, proposals, and new business development.
• Oversee the development of compelling brand narratives and multi-channel content strategies, including earned media, thought leadership, executive communications, social media, and digital content.
• Cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders to secure meaningful earned media opportunities.
• Provide executive leadership during crisis communications and reputation challenges, guiding response strategies, stakeholder messaging, and client counsel.
• Oversee content strategy, media relations and editorial direction, ensuring high-quality thought leadership, press releases, case studies, social content, and SEO-informed digital communications.
• Lead, mentor, and develop PR, social media, and content professionals, establishing clear expectations, accountability, and opportunities for professional growth.
• Oversee team capacity, workflows, resource allocation, and operational efficiency to ensure high-quality work and strong financial performance.

Requirements

• 8-10+ years of progressive experience in public relations, social media, content marketing, or corporate communications, including at least 2 years in an agency environment managing multiple client accounts.
• Demonstrated leadership experience is essential; senior-level agency or department leadership experience is strongly preferred.
• Proven ability to establish strategic direction, lead teams, develop talent, and influence business decisions across an organization.
• Ability to connect communications strategies to business outcomes, identify growth opportunities, and balance client success with agency profitability.
• Deep understanding of public relations, earned media, social media, content marketing, thought leadership, and how these disciplines work together to achieve client objectives.
• Confidence building trusted relationships with senior-level clients, navigating complex challenges, and providing informed, proactive recommendations.
• Exceptional writing, editing, and storytelling skills with the ability to develop compelling narratives across audiences, channels, and formats.
• Strong media relations experience, including pitching, relationship development, reputation management, and crisis communications.
• Ability to interpret campaign performance, evaluate ROI, and translate data into meaningful business insights. Familiarity with tools such as Google Analytics, SEMrush, Cision, Meltwater, or similar platforms.
• Experience managing team resources, workflows, budgets, and performance while maintaining quality, efficiency, and accountability.