Responsibilities

• Deep understanding of paid social media and the strategic role of paid content amplification against the broader PR eco-system.
• Translate complex analytics and engagement data into executive-ready insights and actionable recommendations that drive continuous optimization and measurable business impact.
• Architect and oversee Evolvics agency approach to PR paid media strategies across relevant platforms including paid social media, sponsored content, PPC campaigns, native advertising and more - optimizing channel mix, targeting, and budget allocation to maximize ROI. Familiarity with Search and Programmatic a plus.
• Lead and support overall new business pitch opportunities through the advocacy of Evolvics and the role of paid media across the PR landscape.
• Ensure strong cross-agency integration and alignment with enterprise-wide digital strategy standards, best practices, and innovation initiatives.
• Accurately determines when freelance support and vendor partnership is required and proactively advises on reserve sourcing to ensure timely deployment of campaigns during peak and surge operating periods
• Mentor and develop team members, elevating strategic rigor, fostering collaboration, and building scalable digital expertise across the organization.
• Partners with Operations to collaborate on resource sharing and working more efficiently across the PR Media Activation Group
• Leverage cultural, social, and healthcare-specific trends to deliver timely, relevant opportunities that enhance brand engagement and credibility.
• Partners with Media Channel SME teams to coordinate the right talent to support incoming PR account deliverables.

Requirements

• 8+ years plus experience in PR paid media delivery; at least 3 of which should be in a senior management or SME capacity
• Must have healthcare/pharma experience
• Must have experience working with or for PR agencies
• Must have a bachelor’s degree
• Strong analytical and problem solving skills are a must – experience navigating complex clients a must
• Demonstrated success in managing a cross-functional team
• Excellent interpersonal and communication skills - Demonstrated experience working in a client facing capacity with procurement and client brand teams and with an agency leadership team
• Presentation Skills: Is effective and dynamic in a variety of formal presentation settings: one-on-one, small/large groups, with peers, direct reports, and supervisors; is effective in selling creative services rationale and work both inside and outside of the organization
• Financial literacy and strong business acumen – understands organic growth revenue targets and passionate about maneuvering the business to achieve them
• Communication: Communicates clearly and succinctly in a variety of communication settings and styles. Is good at establishing clear directions for the Activation Group; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results

Preferred

• Familiarity with Search and Programmatic a plus.

Benefits

• Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.