Responsibilities

• Leads development of Go-To-Market for retirement plan product and service efforts across B2B and B2C audiences within Retirement Solutions, with a primary focus on maximizing engagement across owned channels, closely partnering with Product and Product marketing teams
• Responsible for developing journeys and driving automation vs. single, manual campaigns, connecting audience insights and timing of engagement – journeys include development of process, strategic objectives/goals, channel strategy, prioritization, execution and measurement
• Leads development of audience web strategy tied to institutions primarily in the Higher Education and Healthcare markets, partnering closely with centers of excellence across Public Web and Secure Web to identify ways to drive deeper engagement and connection with TIAA
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners to educate internally and showcase importance of key workstreams
• Helps in development of broader audience goals and ensures all project workstreams are measurable and connected to key performance indicators (KPIs) that tie back to audience goals
• Able to partner across the org to lead marketing tied to CEO initiatives, including weekly stand-ups, progress tracking, slide development and presentations to senior leadership team members
• Leads a team of 3 professional marketers, focusing on developing career paths and fostering teamwork across the functional areas of marketing and the broader business

Requirements

• University (Degree) Preferred
• 10+ Years Required
• Physical Requirements: Sedentary Work
• Career Level: 11PL
• Related Skills: Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Benefits

• Benefits and Total Rewards
• The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .