Responsibilities

• Leads development of Go-To-Market for retirement plan product and service efforts across B2B and B2C audiences within Retirement Solutions, with a primary focus on maximizing engagement across owned channels, closely partnering with Product and Product marketing teams
• Responsible for developing journeys and driving automation vs. single, manual campaigns, connecting audience insights and timing of engagement – journeys include development of process, strategic objectives/goals, channel strategy, prioritization, execution and measurement
• Leads development of audience web strategy tied to institutions primarily in the Higher Education and Healthcare markets, partnering closely with centers of excellence across Public Web and Secure Web to identify ways to drive deeper engagement and connection with TIAA
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners to educate internally and showcase importance of key workstreams
• Helps in development of broader audience goals and ensures all project workstreams are measurable and connected to key performance indicators (KPIs) that tie back to audience goals
• Able to partner across the org to lead marketing tied to CEO initiatives, including weekly stand-ups, progress tracking, slide development and presentations to senior leadership team members
• Leads a team of 3 professional marketers, focusing on developing career paths and fostering teamwork across the functional areas of marketing and the broader business
• Customer focused and results-driven
• A track record in client marketing, journey building and audience development (i.e., creating end-to-end go-to-market strategies)
• Ability to gain buy-in, influence and drive outcomes

Requirements

• 10+ Years Required
• University (Degree) Preferred
• Educational Requirements: University (Degree) Preferred
• Work Experience: 10+ Years Required
• Physical Requirements: Sedentary Work

Preferred

• Related Skills: Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management