Responsibilities

• Own and lead the strategy, planning, and execution of paid media across paid social, paid search, and affiliates, driving efficient customer acquisition and channel-level ROI.
• Own the CRM, email, and SMS strategy, building a lifecycle marketing engine that deepens engagement, drives retention, and grows customer lifetime value.
• Oversee catalog, direct mail, and programmatic print, ensuring these channels are fully integrated into the broader performance and lifecycle strategy rather than run in isolation.
• Develop annual and seasonal marketing plans across performance media channels, inclusive of budget proposals, performance and demand forecasts, and recommendations that acquire new customers, drive traffic and conversion, and maintain efficient ROI.
• Deliver full-funnel media strategy and accountability across the channel portfolio, balancing paid, owned, and direct channels to optimize revenue and customer growth.
• Own monthly marketing mix modeling (MMM) reads on channel-level performance, and drive weekly agile reads with agency and analytics partners to make ongoing channel enhancements and reallocate spend.
• Own the P&L and budget for the performance and lifecycle marketing portfolio, including budget proposals, allocations, monthly pacing and validation, and annual and seasonal forecasting.
• Lead the transformation from legacy, channel-siloed marketing to a modern, integrated, and data-driven performance marketing organization.
• Utilize AI-enabled tools and capabilities to enhance customer targeting, media efficiency, and campaign effectiveness across channels.
• Drive product launches and campaign planning with a focus on funnel expansion and full-funnel optimization.

Requirements

• 12+ years of progressive experience in performance marketing, with direct ownership of paid media, CRM/lifecycle, and preferably direct channels (catalog, direct mail, or programmatic print a plus ).
• A self-motivated and resourceful executive with a strong bias for action who thrives in complexity, ambiguity, and fast-moving environments.
• Experience managing performance marketing against a large SKU / assortment catalog strongly preferred (product breadth, seasonality, and offer complexity). Deep, hands-on fluency in paid social, paid search, and affiliate strategy, along with the MarTech and adtech platforms that power them.
• Proven experience building and scaling CRM, email, and SMS programs that drive measurable retention and LTV gains.
• Comfort managing traditional direct-response channels (catalog, direct mail, programmatic print) alongside digital, with a point of view on how each channel earns its place in the mix.
• Working knowledge of marketing mix modeling (MMM) and agile/always-on measurement approaches, and the ability to translate both into channel-level budget and creative decisions.
• Direct experience owning a marketing P&L and budget — proposals, allocations, pacing, and forecasting — and communicating performance and trade-offs to executive leadership.
• Experience leading through agencies and vendor partnerships at scale, in addition to managing a direct team.
• Quant-first: skilled at leveraging, interpreting, and applying data and analytics; partners fluently with data and analytics teams; makes decisions from evidence.
• Excellent communication and collaboration skills, with the ability to influence cross- functionally and build consensus in a hands-on environment.

Preferred

• Advanced degree (e.g., MBA).
• Apparel, home, or multi-category retail / DTC experience with large assortment complexity.
• Hands-on with modern measurement stacks (MMM platforms, incrementality tooling, warehouse / BI collaboration).
• Familiarity with catalog / print as a performance lever alongside digital.

Benefits

• We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.