Responsibilities

• Own the full vision, roadmap, and operational direction of the Paid Search division.
• Build, scale, and evolve the organizational structure, roles, processes, and standards.
• Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement.
• Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite.
• Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms.
• Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment.
• Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards.
• Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities.
• Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives.
• Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts.
• Partner with Client Services on audit development, pipeline support, and onboarding enhancements.
• Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical.
• Design and optimize departmental workflows, SOPs, reporting frameworks, QA processes, and operational systems.
• Develop training programs, internal certification pathways, and centralized knowledge assets for all SEM functions.
• Build scalable systems that allow the department to 4–10x output without sacrificing quality.
• Improve forecasting, spend allocation models, profit optimization, and budgeting processes.
• Lead, develop, and mentor senior managers (minimum of 5+ direct reports).
• Recruit, hire, and onboard top-tier SEM talent, building new roles and specialty divisions as needed.
• Create personalized growth plans, performance improvement pathways, and coaching rhythms.
• Ensure performance management rhythms (quarterly evals, coaching cycles, compensation alignment) are upheld with consistency and clarity.