Responsibilities

• Represent the interests of Chubb’s Product Towers in formulating and executing strategic marketing/communications plan that includes campaigns with a mix of direct and centralized resources, such as media/public relations, advertising, internal communications, events, digital marketing, and executive communications.
• Hands on oversight of the marketing/communication plans and campaigns related to Chubb’s Cyber and Property products and services, including differentiators, competitive positioning, value propositions, etc.
• Directly oversee the Marketing Officer for Financial Lines
• Dotted line oversight of the Marketing Officers for Surety and A&H
• Analyze and gain insight into the relevant audiences (buyers, influencers, and intermediaries) along with their actionable sub-segments, motivating factors, conversion triggers, etc.
• Determine the optimal mix of channels and tactics according to audience segments and ongoing insights
• Develop marketing strategies for new products and services that comply with current company and brand standards
• Review and evaluate existing marketing campaigns to assess performance, identify gaps and make recommendations for continuous improvement.
• Regularly report on business outcomes and KPIs (leads, submission activity, agent referrals, appointments, employee engagement, etc.), identifying opportunities for improvement.
• Collaborate with other North American businesses including Chubb’s large account, middle-market, small commercial, wholesale, and personal insurance segments where products or audiences overlap to create seamless experiences for customers and facilitate cross-sell opportunities