Responsibilities

• Own revenue strategy and maximize monetization across programmatic as well as sponsorship and select direct sales channels.
• Own a multi-year monetization strategy and 12–18-month roadmap, including partner stack, operating model, and phased business build-out.
• Define pricing, packaging, forecast assumptions, KPIs, and executive reporting frameworks; identify risks and opportunities.
• Own the day-to-day relationship with Lionsgate's supply, technology, demand, measurement, and data partners.
• Build partner business plans, segmentation, benchmarks, and QBR cadence to ensure each relationship is managed against clear commercial goals.
• Lead recurring commercial and technical touch points with partners and troubleshoot integration, policy, and sales issues.
• Analyze performance by platform, partner, deal type, and inventory segment to improve revenue, yield, and demand quality, and communicate implications to key internal stakeholders.
• Identify and prioritize incremental sources of demand and new monetization opportunities, then facilitate their integration into Lionsgate's overall demand portfolio.
• Track market, buyer, and partner dynamics and serve as the internal expert on ad monetization trends, translating external intelligence into pricing, GTM, and roadmap recommendations.
• Personally lead select strategic sponsorship, partnership, and early-stage direct revenue opportunities, including channels such as 50 Cent Action.

Requirements

• 10+ years in CTV/digital advertising, streaming, ad tech, or monetization strategy, preferably with meaningful FAST experience; 6+ years leading cross-functional initiatives and/or teams.
• Proven track record defining monetization strategy and growing revenue across programmatic, partnership, and direct commercial channels.
• Deep familiarity with SSPs/Exchanges (e.g., Magnite, PubMatic, Index), DSPs (e.g., The Trade Desk, DV360), ad servers/SSAI (e.g., FreeWheel, SpringServe), measurement/verification partners, and the broader CTV programmatic ecosystem.
• Hands-on with data/identity (clean rooms, CDPs, CRM, data onboarding) and measurement (iSpot/VideoAmp/Nielsen), with the ability to translate those capabilities into GTM and commercial priorities.
• Strong technical fluency across VAST/VMAP, OMID/OMSDK, beacons/pixels, client- vs. server-side ad insertion, SDKs/APIs, and the product sensibility to shape roadmap priorities with partner technical teams.
• This position requires five (5) days per week in office.

Preferred

• Entrepreneur / Intrapreneur: excited to build a business from its early days within a dynamic corporate environment.
• Commercial builder: fluent in pricing, packaging, yield math, partner economics, and contract negotiation.
• Operator: hands-on from Day 1 and comfortable moving between strategy, partner management, reporting detail, and execution.
• Influencer: skilled at aligning internal stakeholders and external partners around a common plan and clear priorities.
• Communicator: tells a crisp story with data and is executive-ready with customers, partners, and internal leadership

Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching