VP, Media Group Lead

Responsibilities

• Serve as the overall leader for assigned client engagements, building trusted relationships with senior client, procurement, brand, and agency stakeholders.
• Develop a deep understanding of each client’s business, audiences, competitive environment, organizational dynamics, and evolving priorities.
• Act as the primary escalation point and ensure the agency delivers one clear, connected point of view across strategy, planning, activation, analytics, and operations.
• Own scopes of work, pricing, staffing, revenue, margin, profitability, utilization, and forecasting for the assigned book of business.
• Balance client needs with commercial discipline, sustainable delivery, and adherence to scope.
• Identify and convert organic growth opportunities by expanding relationships, capabilities, and services within existing clients.
• Partner with Media Strategy to translate client objectives into actionable connections plans, channel recommendations, investment allocations, activation programs, and measurement approaches.
• Maintain accountability for the quality, consistency, integration, and effectiveness of all client deliverables.
• Lead cross-functional teams spanning communications planning, strategy, channel specialists, project management, operations, analytics, and AdTech and Data Quality.
• Establish clear roles, decision rights, responsibilities, and escalation paths across the integrated client team.

Requirements

• 10+ years of experience in paid media, integrated media, client leadership, or a related discipline, including at least five years in a senior leadership capacity.
• Demonstrated healthcare, pharmaceutical, life-sciences, or healthcare communications experience.
• Proven success leading complex, cross-functional teams in a matrixed organization.
• Experience managing senior client relationships and working with brand leadership, procurement, finance, and agency executives.
• Strong understanding of integrated media strategy, communications planning, investment allocation, activation, optimization, analytics, and measurement.
• Demonstrated financial acumen, including experience managing scopes, staffing, revenue, forecasting, margin, and profitability.
• Track record of developing client relationships and generating sustainable organic growth.
• Strong analytical, problem-solving, negotiation, presentation, and executive communication skills.
• Ability to operate effectively in a fast-paced, evolving environment; bachelor’s degree or equivalent relevant experience.

Preferred

• Client stewardship
• Commercial acumen
• Integrated media leadership
• Executive communication
• Matrix collaboration
• Talent development
• Growth orientation
• Adaptability and innovation

Benefits

• the benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.