VP, Media (Cross-Channel Investment)

Responsibilities

• Investment Strategy & Leadership: Lead integrated investment strategy across U.S. and international markets, aligning channel recommendations to a unified business and media investment approach.
• Cross-Channel Integration: Serve as the senior cross-channel investment leader, connecting planning, activation, optimization, and measurement into a cohesive portfolio strategy.
• Investment Stewardship & Decision-Making: Guide cross-channel investment decisions, evaluating tradeoffs related to budgets, audiences, market priorities, performance, and emerging opportunities.
• Channel Team Partnership: Partner with channel specialists to strengthen the overall investment strategy while preserving channel ownership and subject-matter expertise.
• Client Leadership & Communication: Act as the primary investment advisor to clients, translating complexity into clear, actionable recommendations and decision-oriented narratives.
• Governance & Quality Assurance: Establish standards for investment quality, budget stewardship, audience alignment, and cross-market consistency, ensuring strategic rigor and executional readiness across all workstreams.
• Issue Resolution & Risk Management: Lead resolution of cross-channel and cross-market challenges, mitigating risks and driving alignment across teams and stakeholders.
• Team Leadership & Capability Development: Foster a culture of strategic thinking, collaboration, and continuous improvement through influence, coaching, and shared accountability.
• Innovation & Marketplace Expertise: Champion testing, learning agendas, and emerging media opportunities by translating marketplace trends into actionable investment strategies and future growth opportunities.

Requirements

• 12+ years of progressive agency-side media investment experience across digital and traditional channels.
• 5+ years of senior team leadership experience, including guiding experienced specialists through influence and establishing accountability across matrixed teams.
• Experience working across U.S. and international media plans, with the ability to balance enterprise consistency and local-market requirements.
• Strong cross-channel fluency and the judgment to integrate specialists without needing to be the deepest practitioner in every channel.
• Demonstrated experience stewarding significant media investments, managing cross-market complexity, and guiding decisions with clear business rationale.
• Exceptional senior-client leadership, facilitation, presentation, and executive communication skills.
• Working knowledge of media systems, buying methods, contract operations, governance, and the upstream and downstream impacts of investment decisions.
• Strong commercial judgment, curiosity, organization, accountability, and composure in a fast-moving environment with multiple markets and stakeholders.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances