Responsibilities

• Oversees planning, execution and evaluation of marketing strategies and campaigns for the entire health system, including specialty and service line marketing
• Provides overall strategic direction and marketing input to MarComm division strategy discussions and enterprise initiatives
• Translates enterprise and regional priorities into targeted campaigns that increase awareness, engagement and patient acquisition
• Leads and manages a team of marketing leads across multiple regions, ensuring coordinated, high-performing marketing support tailored to stakeholders tiered by specialty / service line
• Serves as the escalation point for senior stakeholders as needed (e.g., department leaders) regarding marketing strategy, campaign priorities and brand alignment
• Provides leadership oversight for demand generation advertising and health promotion efforts, developing and optimizing campaigns that convert prospects into patients and support system growth objectives
• Partners with other MarComm leaders including communications, digital and creative teams to align messaging, brand and outreach efforts with UF Health priorities
• Analyzes market trends, consumer insights and campaign performance; adapts marketing strategies and plans to optimize campaign performance across digital, print, broadcast and experiential channels to maximize awareness, engagement and patient acquisition and enhance reputation; uses analytics to drive results
• Directs development and management of patient- and stakeholder-focused marketing content and assets, ensuring consistency, quality and compliance with brand standards
• Ensures marketing projects are delivered on time, within budget and aligned with enterprise mission, vision and strategic priorities, incorporating emerging tools and technologies when appropriate

Requirements

• Bachelors degree in marketing, advertising, communications, journalism, business or related field required
• Masters degree in relevant area of specialization preferred
• 10+ years of progressive leadership in marketing, preferably in health care, academic health systems or multi-hospital organizations
• Experience leading enterprise or multi-regional marketing teams and initiatives
• Proven success in specialty marketing, demand generation, patient acquisition and engagement campaigns
• Demonstrated ability to influence senior leadership and execute enterprise-wide marketing strategies

Preferred

• Familiarity with Health Care, Academic Medicine or Other Complex Environments