VP, Marketing Technology at 1-800-FLOWERS.COM, INC. | Atlanta, GA

1-800-FLOWERS.COM, INC.

VP, Marketing Technology

Atlanta, GA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive MarTech strategy and platform implementation for a multi-brand retailer, aligning tech with growth goals.

Own MarTech vision and roadmap for all enterprise brands
Must-have: 10–15+ years in Marketing Tech or related fields
Standout: Enterprise-scale personalization and API-driven integrations across brands

Job Description

Responsibilities

Develop and own the MarTech vision and roadmap for all enterprise brands, aligned with business and growth objectives.
Evaluate, select, and manage the full marketing technology stack, ensuring scalability, innovation, and interoperability across brands.
Partner with Marketing, Digital Product, Customer Care, Sales, Enterprise Analytics, and IT teams to deliver frictionless, personalized customer experiences.
Lead tech strategy and optimization of CDP, CRM, ESP, SMS, mobile app messaging, loyalty systems, and lifecycle automation platforms.
Define and implement advanced segmentation, identity resolution, customer scoring, and real-time personalization use cases.
Drive automated, omnichannel journeys that increase repeat purchase, loyalty, and customer lifetime value.
Champion advanced analytics, predictive modeling, attribution, and experimentation frameworks to improve marketing performance.
Identify opportunities to use AI/ML for personalization, content generation, media optimization, and customer insights.
Ensure reliable analytics pipelines, data governance, and standardized reporting across marketing teams.
Oversee integrations between MarTech platforms and eCommerce systems, data warehouses, mobile apps, POS, and third-party partners.

Requirements

10–15+ years in Marketing Technology, Digital Transformation, CRM/Email/SMS, Marketing Operations, or related fields.
Proven experience leading MarTech for a digital-first retailer, consumer brand, marketplace, or multi-brand enterprise.
Demonstrated success architecting and scaling modern marketing technology stacks (CDPs, ESPs, analytics, attribution, testing platforms, etc.)
Experience driving enterprise-wide personalization, lifecycle marketing, or data-driven customer experiences.
Deep knowledge of platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Iterable, Adobe, Tealium, mParticle, Segment, Amplitude, GA4, Snowflake, or similar.
Strong understanding of data engineering concepts, identity resolution, first-party data strategies, and API integrations.
Hands-on familiarity with AI/ML applications in marketing, experimentation frameworks, and attribution modeling.
Strategic thinker with strong product and technology instincts.
Excellent stakeholder management, communication, and leadership capabilities.
Strong analytical mindset with a metrics- and ROI-driven approach.

1-800-FLOWERS.COM, INC.

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; NapcoSM, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation’s 2021 Hot 25 Retailers list, which ranks the nation’s fastest-growing retail companies, and was named to the Fortune 1000 list in 2022.

Founded in 1976

Jericho, New York, USA

4.4K employees (483 in marketing)

www.1800flowersinc.com/careers