VP of Marketing

Kirkland, WA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Lead Teal's marketing as a VP-level leader to define positioning, drive go-to-market, and scale a high-performance engine that delivers predictable pipeline in the Physical AI and IoT ecosystem.

  • Own end-to-end marketing strategy and execution across GTM, demand, content, PR, and partnerships.
  • Must-have: 10+ years in enterprise software marketing with leadership at growth-stage companies.
  • Standout: Highly visible, hands-on marketing leader who speaks at conferences and events.

Job Description

Responsibilities

  • Own end-to-end marketing strategy and execution, including Events, Product Marketing, Demand Generation, Content, Public Relations, Analyst Relations, Customer Marketing, and Partner Marketing.
  • Refine and articulate Teal's positioning and messaging across the Physical AI and IoT ecosystem, translating complex and highly differentiated technical capabilities into narratives that resonate with enterprise buyers.
  • Build, mentor, and scale a high-performing marketing and business development team that delivers repeatable, high-volume pipeline through a balanced mix of earned, owned, and paid channels.
  • Design and execute go-to-market plans that directly contribute to pipeline, revenue, and customer expansion - with clear, measurable ROI at every stage.
  • Continuously evaluate competitive dynamics and market trends to identify whitespace opportunities and sharpen Teal's brand differentiation.
  • Serve as a strategic partner to Sales and Product, ensuring tight alignment on messaging, enablement materials, and campaign priorities.
  • This is a public facing, roll up your sleeve's role! Our VP of Marketing should be a highly visible thought leader that is comfortable attending conferences, events, podcasts, webinars, panels, etc.

Requirements

  • 10+ years of progressive marketing leadership experience, with a significant track record at enterprise software startups, Physical AI, connected ecosystem, or high-growth technology companies.
  • A leadership style rooted in ownership, metrics-driven outcomes, utilizing data for decision making, and a bias for action
  • Strong storytelling foundation with the ability to distill complex, technical concepts into clear, compelling stories for customers, salespeople, partners, and analysts.
  • Demonstrated success scaling a marketing organization through rapid growth.
  • Deep familiarity with the Physical AI and connected ecosystem; experience with telecommunications or eSIM a plus.

Preferred

  • Experience building a world-class marketing organization at growth stage
  • Are an innovative and creative problem solver
  • Can drive and motivate a team despite obstacles
  • Have a data-first mindset but are equally skilled at telling stories and landing messaging.
  • Have a very strong bias for action.
  • Drive : How much are you willing to give to help the company reach its goals? Are you willing to wake up before everyone else and stay up later than everyone else to meet with teams in Europe and Asia? Are you willing to do the hard work when no one is looking?
  • Team-Player : Are you willing to make sacrifices for the greater good? Can you help bring a team together, even when there are disagreements?
  • Excellence : Do you strive for excellence in everything you set out to do? Do you strive for perfection even if know it’s not attainable? How much do you care about the little details?