Responsibilities

• Own marketing performance and growth across all channels, with accountability for lead volume, lead quality, conversion rates, acquisition costs, and revenue impact.
• Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging growth channels.
• Build a diversified lead generation engine that reduces dependency on any single source and creates sustainable, scalable growth.
• Drive marketing automation, CRM optimization, AI adoption, attribution, analytics, and reporting to improve effectiveness and efficiency.
• Partner closely with Operations and the Contact Center to optimize the patient acquisition funnel from first touch through treatment start.
• Recruit, develop, and lead a high-performing marketing team while fostering a culture of accountability, speed, resilience, testing, and continuous improvement.
• Establish clear KPIs, reporting, and operating rhythms that connect marketing activity directly to business results.
• Create repeatable growth playbooks that support new market launches and accelerate clinic performance.

Requirements

• 10+ years of progressive marketing leadership experience in direct-to-consumer, performance-driven environments.
• Must have run marketing teams of at least 20+ people (in house)
• Proven success scaling lead generation and revenue growth across multiple channels and markets.
• Deep expertise in paid search, paid social, SEO, conversion optimization, marketing automation, CRM platforms, analytics, and attribution.
• Demonstrated experience implementing and leveraging marketing technology, automation tools, and AI—not simply managing vendors or teams who do.
• Strong track record of building teams, developing talent, and holding organizations accountable to measurable outcomes.
• Experience in healthcare, multi-location services, consumer services, or other high-growth, high-consideration purchasing environments preferred.
• Resilient, resourceful, data-driven, and comfortable operating in a fast-paced environment with ambitious growth expectations.