VP of Marketing- San Francisco HQ

San Francisco, CA (Hybrid)

$275K/yr – $315K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own growth through integrated marketing that unites web, paid, demand gen and brand, while shifting to a balanced outbound and ABM motion with partner marketing tied to revenue.

  • Growth orchestration: align web, digital, paid media, demand gen and brand into a single pipeline engine.
  • Demand Gen and ABM: build scalable programs that drive pipeline and revenue, with outbound motions.
  • Cross-functional revenue ownership: partner with sales, product, and leadership to link marketing to revenue and co-sell with global sales.

Job Description

Own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output.

  • Own growth and integrated marketing strategy across owned and digital channels including web and digital marketing, paid advertising, demand generation, and creative strategy and brand output.
  • Lead demand generation as the primary growth lever, building programs that scale pipeline and revenue.
  • Shift Orb from a largely inbound business toward a more balanced outbound and ABM motion.
  • Build a co-sell and partner marketing motion in partnership with Adyen's global sales org.
  • Run integrated, full-funnel campaigns from global brand work through to scaled demand gen programs and events.
  • Partner closely with sales, product, and leadership to connect marketing directly to revenue.
              Orb logo

              Orb

              Orb redefines water monitoring by delivering real-time microbial insights and actionable results, replacing the delays of traditional methods. Our advanced sensors and AI-driven Water Intelligence Platform are designed to validate treatments, optimize processes, and ensure water safety. Built for drinking and pure water applications, Orb detects even the smallest changes, helping industries and utilities improve efficiency, reduce costs, and drive sustainability.

              Founded in 2015
              London, England, GBR
              8 employees