VP of Marketing & Project Management at THE CAR PARK | Boise, ID

THE CAR PARK

VP of Marketing & Project Management

Boise, ID (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 months ago

Job Summary

Drive The Car Park’s marketing strategy and brand growth to expand revenue and market share.

Own cross-functional marketing strategy and campaign execution from concept through launch.
Must-have: 10+ years of marketing leadership with proven growth impact.
Standout: Broad scope across branding, digital, events, partnerships, and CRM.

Job Description

Drive The Car Park’s marketing strategy and brand growth to expand revenue and market share.

Own cross-functional marketing strategy and campaign execution from concept through launch.
Analyze market trends, competitive positioning, and upcoming RFP opportunities to identify areas for expansion.
Establish KPIs and performance metrics to track marketing effectiveness and growth initiatives.
Partner with executive leadership to support revenue growth and market share expansion.
Own and evolve The Car Park’s brand identity across all channels including digital, signage, trade shows, and client-facing materials.
Develop clear positioning and messaging that differentiates the company within the parking and mobility industry.
Lead creative direction and campaign execution across digital, print, and experiential marketing initiatives.
Lead cross-functional initiatives and major marketing projects from concept through execution, ensuring alignment across marketing, operations, and leadership teams.
Support lead generation and RFP efforts through compelling proposals, presentations, and marketing assets.
Represent the company at industry conferences, trade shows, and major events.

Requirements

10+ years of progressive marketing experience with at least 5 years in a senior leadership role
Proven success leading marketing strategies and large-scale initiatives that drive measurable business growth
Strong leadership presence with experience guiding teams and managing complex cross-functional projects
Strategic mindset paired with a hands-on, solutions-oriented approach

Preferred

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
Experience leading Project Management teams or large cross-functional initiatives in addition to Marketing functions
Sales experience or experience partnering closely with business development teams
Experience building structure, process, and systems in growing or evolving organizations

Benefits

18 days of Recharging your Battery (PTO)
Paid Parental Leave
Volunteer Time Off (VTO)
Paid holidays
Bereavement
Medical, Dental, Vision
Flexible and health spending accounts
Short term disability
Critical illness and accident benefits
Life insurance, tuition reimbursement

THE CAR PARK

We provide the opportunity to work with a genuinely awesome team of co-workers at a rapidly expanding privately held company with locations across the United States. We don’t think parking (or the workday) has to be drudgery. Where other people see blank spaces or long hours, we see possibilities. We are a company that has a deep professional commitment to providing our customers with superior service and our employees with ongoing professional growth and learning opportunities. We offer flexible schedules for both full and part-time employees with a generous benefits package for both. Let us provide a chance for you to put your outstanding skills to work.

Founded in 2004

Boise, Idaho, USA

243 employees (12 in marketing)

www.thecarpark.com