VP, Marketing at Nuuvia (formerly Incent) | Portland, OR

Nuuvia (formerly Incent)

VP, Marketing

Portland, OR (Hybrid)

Salary Not AvailableSenior Level12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end marketing function for a growth-stage fintech serving community banks and credit unions, with clear ownership of brand, demand gen, PR, content, and GTM enablement, tied to pipeline targets and executive visibility.

Own Brand & Category leadership, PR, and demand-gen engine aligned to buyer personas and pipeline targets.
Lead Marketing Ops, HubSpot, and reporting to show funnel health to execs and the board.
Build a lean team and partner with sales to scale content, events, and GTM playbooks.

Job Description

Responsibilities

Brand & Category Leadership - Build on Nuuvia’s established brand voice and visual identity — sharpening messaging and positioning as we continue scaling the business, rather than building brand from scratch.
Brand & Category Leadership - Establish Nuuvia as the industry authority on youth banking, intelligent family banking, and lifecycle banking through media, conferences, and thought leadership.
Brand & Category Leadership - Translate the platform and articulate a strong narrative FI executives act on.
PR & Thought Leadership - Own Nuuvia’s PR strategy, media relationships, and editorial calendar, including coordination with outside PR agency support.
PR & Thought Leadership - Develop executive thought leadership — articles, presentations, and speaking opportunities — on behalf of Nuuvia’s leadership team.
PR & Thought Leadership - Secure media coverage across fintech, credit union, and community banking publications, and report on earned media reach and share of voice.
Demand Generation & Digital Marketing - Build and run the digital demand-gen engine — LinkedIn, Google Search, retargeting, and industry media — architected around Nuuvia’s pipeline targets and buyer personas.
Demand Generation & Digital Marketing - Write and ship core marketing assets yourself — landing pages, nurture emails, one-pagers, case studies — when there’s no one else free to do it.
Demand Generation & Digital Marketing - Own campaign performance reporting: cost per lead, conversion rates, and marketing’s contribution to pipeline.
Marketing Operations & HubSpot - Own HubSpot Marketing Hub end to end — lead nurture workflows, landing pages, automation, attribution, and reporting.

Nuuvia (formerly Incent)

Where are teen deposits going? Somewhere else.63% of teens hold their primary balance at Cash App, Venmo, or Chime.* The deposits, interchange, and lifelong household relationships are leaving together, while most youth banking strategies are still debating debit card colors.Nuuvia closes the gap.What we do:Nuuvia is a white-labeled youth banking platform that plugs into the online and mobile banking environments that financial institutions already have. Built to bring Gen Z and Gen Alpha in-house, and keep them there.If your youth deposits are flat, let's talk before next quarter makes the case for you.

Portland, Oregon, USA

14 employees (2 in marketing)

Nuuvia.com