Responsibilities

• Own and evolve the Gymreapers brand across all touchpoints
• Lead creative strategy across paid, organic, and lifecycle channels
• Build and manage an integrated campaign calendar
• Maintain a high bar for creative quality and brand consistency
• Own DTC growth across Meta, Google, TikTok, YouTube, and Amazon Ads
• Manage full-funnel performance (MER, CAC, LTV, ROAS)
• Drive testing culture across channels and creatives
• Own marketing budget and P&L in partnership with Finance
• Build and scale email, SMS, and loyalty programs
• Improve retention, repeat purchase rate, and LTV

Requirements

• 12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)
• Experience scaling a DTC or omnichannel consumer brand
• Deep expertise in performance marketing and ecommerce growth
• Strong understanding of key metrics: MER, CAC, LTV, ROAS, attribution
• Proven ability to lead both brand and performance marketing
• Experience building and managing high-performing teams
• International expansion experience (UK, EU, Canada, Australia)
• Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/Northbeam
• Experience in founder-led or high-growth private companies

Preferred

• Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)
• International expansion experience (UK, EU, Canada, Australia)
• Experience scaling creator/ambassador programs into meaningful revenue channels