Responsibilities

• Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility.
• Build and lead a commercial marketing engine that strengthens sales enablement, improves pitch quality, and creates a repeatable stream of proof points, case studies, testimonials, and market-facing content.
• Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities, pipeline needs, and a more unified “One Goodway” market presence.
• Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity across Goodway’s priority markets.
• Assess and evolve the marketing operating model, including team structure, workflows, tools, partner mix, and the use of AI and offshore production capabilities to improve speed, quality, and efficiency.
• Establish stronger marketing systems, operating rhythms, and prioritization, so the function is focused, measurable, and tied to business outcomes rather than reactive activity.

Requirements

• Significant senior marketing leadership experience in a B2B, agency, consulting, media, retail media, commerce, martech, or complex services business.
• Proven success in positioning, commercial storytelling, demand generation, and building marketing programs that support growth and revenue outcomes.
• Strong experience creating sales enablement and market-facing materials that are actually used by commercial teams.
• Deep understanding of how agency or services businesses operate, including the realities of people-led delivery models, utilization, and commercial support.
• Experience leading lean teams and using a mix of internal resources, agencies, freelancers, AI tools, and ideally offshore or distributed delivery models to scale output effectively.
• Strong executive presence, stakeholder management skills, and the ability to operate strategically while also being hands-on, pragmatic, and execution oriented.