Responsibilities

• Lead strategy and execution of all marketing and brand activities, including developing a brand book, designing prospecting materials, and developing a voice for member communications
• Design and build high-impact sales decks and customer pitch materials working collaboratively with the VP of Sales
• Work cross-functionally with both Events and Sales teams to ensure all prospects and member-facing events fit within our voice and have proper marketing structure
• Collaborate with the VP of Member Experience to develop and execute a full customer journey from first touch through hundredth experience
• Lead content creation, including storytelling, social media, and video
• Working in conjunction with outside partners, manage PR strategy and agency relationships for public launch and ongoing awareness
• Over time, as the club grows, there will be the opportunity to hire, mentor, and lead a high-performing marketing team

Requirements

• 10+ years of brand marketing, with a proven track record of building or scaling brands in the luxury, lifestyle, or consumer space.
• Strong instincts for storytelling, editorial development, and visual branding
• Experience leading full-funnel marketing strategies with a performance mindset
• Comfort operating in high-growth, early-stage, or launch environments
• Ability to balance strategic vision with hands-on execution
• Track record of leadership across in-house teams and external partners

Preferred

• Familiarity with hospitality, live entertainment, or premium membership services
• Experience engaging high-net-worth audiences or elevated customer segments
• Relationships within the luxury ecosystem — including media, PR, and partnerships
• Exposure to concierge, sports, or private club offerings

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.