VP of Marketing at De Soi | Los Angeles, CA

De Soi

VP of Marketing

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Drive De Soi’s brand vision and growth across DTC, retail, and experiential channels while owning the MKT P&L and cross-functional execution.

Own and evolve brand strategy, roadmap, and voice across DTC, Amazon, and on-premise
Must-have: 10+ years of progressive marketing leadership experience
Standout: P&L ownership across DTC and retail channels

Job Description

Responsibilities

Define and evolve De Soi’s long-term brand vision and category positioning
Translate brand ambition into measurable growth plans across DTC, Amazon, retail, and on-premise
Own full marketing P&L and budget allocation across channels
Lead DTC (Shopify + Amazon) growth strategy, including CAC, LTV, retention, and profitability

Requirements

10+ years of progressive marketing leadership experience
Experience leading brand through rapid growth and/or category creation
Proven P&L ownership across DTC and retail channels

Preferred

Experience in CPG, beauty, fashion, lifestyle, or adjacent consumer categories
Deep understanding of influencer ecosystems and cultural marketing
Strong intuition for brand world-building paired with data fluency

De Soi

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De Soi - Sparkling non-alcoholic apéritifs with natural adaptogens, inspired by the French ethos of pleasure and restraint. De Soi was co-founded by global pop superstar Katy Perry, and multi award winning master distiller Morgan McLachlan

Founded in 2022

Los Angeles, California, USA

36 employees (7 in marketing)

www.drinkdesoi.com

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