VP, Marketing & Communications

USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Lead Cupix's global communications function to align Spatial AI positioning, category creation, and executive visibility.

  • Own the full communications function across internal/external comms, PR, media, and executive visibility.
  • Must-have: 10+ years in marketing with leadership in construction, SaaS, or AI-enabled products.
  • Standout: Experience guiding brand and growth across NA, EMEA, and APAC in high-growth environments.

Job Description

Responsibilities

  • Communications Leadership: Establish the Function: Build and lead the full communications function for Cupix, including internal and external communications, PR, media, analyst relations, and executive visibility.
  • Unified Strategy: Develop a communications strategy that aligns with our Spatial AI positioning and global rebrand.
  • Strategic Alignment: Partner with the Principal of Strategic Ventures on external communications tied to category creation, ecosystem development, and partner messaging.
  • Reputation Management: Oversee customer stories, case studies, crisis communications, and major corporate announcements.
  • Brand Ownership: Own Cupix’s brand development and ensure consistent rollout of the global rebrand.
  • Category Narrative: Shape and articulate the Spatial AI category narrative grounded in real construction workflows and customer outcomes.
  • Collaboration: Work with Strategic Ventures on brand architecture, value propositions, and strategic publications.
  • Operational Rigor: Define KPIs, performance rhythms, and cross-team collaboration models to ensure accountability and execution discipline.
  • Value Translation: Translate technical capabilities into clear value propositions for General Contractors, Owners, EPC firms, Specialty Trades, and Industrial Operators.
  • Portfolio Messaging: Lead messaging for Cupix products and offerings.
  • Strategic Alignment: Collaborate with Strategic Ventures to ensure product messaging aligns with market strategy, competitive positioning, and other corporate themes.
  • Go-to-Market: Support product launches, roadmap communication, and customer education programs.
  • Demand Engine: Build a modern demand generation engine across North America, APAC, and EMEA.
  • Targeted Programs: Drive campaigns, ABM programs, partner co-marketing, and lifecycle marketing designed for construction personas such as Superintendents, PMs, VDC teams, Executives, and Owners.
  • Sales Alignment: Work with Sales leadership to ensure pipeline growth, improved conversion, and predictable forecasting.
  • PLG: Strengthen product-led growth initiatives tied to trials, onboarding, and in-platform engagement.
  • Global Strategy: Oversee global event strategy for construction and industrial markets.
  • Key Venues: Ensure strong presence at Autodesk University, Oracle Industry Lab events, infrastructure and data center conferences, BuiltWorlds events, and other industry summits.
  • Execution: Build repeatable playbooks for booth design, executive engagement, and event ROI.
  • Digital Presence: Build an authoritative presence across LinkedIn, X, YouTube, and emerging channels.

Requirements

  • 10+ years in marketing with leadership experience in construction, SaaS, enterprise software, or AI-enabled products
  • Construction industry experience is required. Candidates must have a background in general contracting, EPC, construction technology, industrial operations, or AEC software
  • Proven ability to lead communications, brand, and growth functions in high-growth environments
  • Experience partnering with product, strategy, and sales teams
  • Experience operating across multiple regions (NA, EMEA, APAC) is an asset.

Preferred

  • Experience operating across multiple regions (NA, EMEA, APAC) is an asset.

Benefits

  • Choice of medical, dental, and vision insurance plans for you and your family
  • Additional insurance coverage options for life, accident, or critical illness
  • Flexible paid time off, sick leave, short-term and long-term disability
  • PTO, Paid holidays and sick leave
  • A day off to celebrate your birthday
  • $50 Monthly towards phone/internet
  • 401(k)
  • Paid parental leave
  • HSA / FSA
  • Employee Assistance Program (EAP)
Cupix logo

Cupix

3.8 Glassdoor

Cupix is a global leader in spatial intelligence solutions for the built world. Founded with the mission to make reality capture more accessible and scalable, Cupix empowers builders, owners, and operators to gain complete visibility and documentation across every phase of the building lifecycle, from design and construction to operations and maintenance. By delivering a unified dataset within a powerful collaboration platform, Cupix enables teams to seamlessly share insights, track progress, and report directly within BIM. Our reality capture solutions are designed to be fully interoperable with industry-standard 3D formats, ensuring compatibility, accuracy, and smarter decision-making for every stakeholder.

Founded in 2015
Cedar Park, Texas, USA
117 employees (15 in marketing)
66% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
38.2K
Monthly Google Ads Budget
$755
Traffic Source Mix
Search
46.3%
Direct
37.9%
Referral
10.2%
Social
4.5%
Paid
0.9%

Headcount Trend

Current headcount: ~120

Marketing Team

Marketing Team Size
7 (6% of company)

Funding

Total Funding
$60.3M
Last Raise
$40M
Series C, 2 years ago

Funding History

  • May 2024
    Series C • $40M
  • Dec 2020
    Series B • $11.7M
  • Oct 2019
    Series A • $5.5M

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