Responsibilities

• You will build the function, own the category narrative, and go on offense in one of the most open competitive windows our market has seen in a decade.
• The category narrative. Brightfin is defining AI-Native IT Spend Optimization. You make the category real in analyst conversations, in CIO vocabularies, and across every external surface we touch.
• Demand generation and account-based marketing. Pipeline contribution to new ARR is a number we will set together — and one you will be measured against.
• Competitive displacement strategy. The IBM/Apptio window is open now. You partner with our CRO on a structured displacement motion targeting a defined set of Apptio accounts in year one.
• Content, thought leadership, and the Brightfin podcast. The podcast is live and ready for its next chapter under your ownership.
• Brand, website, and all external communications. Including how Brightfin shows up in the ServiceNow ecosystem and at marquee events like Knowledge and FinOps X.
• The Annual IT Spend Optimization Benchmark. Our category-defining IP — cross-customer data no competitor can replicate. Getting this published is on you.
• The team you build. Lean, AI-native, outcome-obsessed. Scale as pipeline scales.

Requirements

• Enterprise B2B SaaS marketing leadership at the VP level, with a track record of building pipeline for complex, multi-stakeholder enterprise sales.
• A builder identity. You have built a marketing function from scratch or near-scratch at a growth-stage company. You do not need a team to be effective.
• Deep familiarity with the enterprise CIO and IT finance buyer — how they think, what they read, and where they trust.
• Category creation or market repositioning experience. We are creating a category, not following one.
• An AI-native working style. You are comfortable using AI in your daily work. This is a cultural requirement at Brightfin, not a preference.

Preferred

• Experience in or adjacent to TEM, ITFM, FinOps, IT Asset Management, or cloud cost management.
• ServiceNow ecosystem fluency — partner marketing, marketplace, or co-sell experience.
• PE-backed growth company experience. You know the velocity, the discipline, and the expectation of measurable outcomes.
• Competitive displacement experience against an entrenched incumbent (IBM, SAP, Oracle, or similar).
• Podcast or content-led marketing experience. Thought leadership is central to our brand.

Benefits

• a full suite of health, dental, vision, and retirement benefits. Flex PTO.
• Fully remote within the US. Travel is roughly 15–20% for customer events, ServiceNow Knowledge, and quarterly leadership offsites.