Responsibilities

• The VP, Communications, Premium Lifestyle will spearhead culture-driven integrated communications programs that extend beyond media relations.
• You’ll create and secure compelling storytelling opportunities across earned media and owned social channels and support complex experiential moments.
• The role is built for the future of earned media and the quickly changing media landscape, with an emphasis on being a driver across key communications clients including American Express.
• Be a thought-partner for senior-level clients by understanding their business while helping to maintain and deepen our client relationship
• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
• Develop creative, award-winning campaign ideas informed by insights and rooted in culture
• Manage account teams in the development and execution of complex integrated campaigns that support our clients’ objectives and launches, setting model behavior on creative collaboration, providing clear direction, and efficiently activating the team to deliver high-quality work
• Carry out brand-related events, coordinate product collaborations/launches, and secure effective partnerships while keeping track of potential market-related opportunities
• Ensure that public relations, talent, content and influencer strategies are aligned with the clients’ overarching objectives
• Be proactive, anticipate client needs and keep multiple activities moving