VP, Integrated Brand Communications

New York City, NY (Hybrid)

$160K/yr – $190K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own culture-driven earned media and multi-channel storytelling for premium lifestyle brands, guiding a team and client strategy in a shifting media landscape.

  • Culture-driven earned media strategy and storytelling across earned, owned, and experiential channels.
  • Strategic client advisory and leadership of a diverse communications team with new business input.
  • Creative campaign ideation rooted in culture, trend intel, and luxury/lifestyle media relationships.

Job Description

Responsibilities

  • spearhead culture-driven integrated communications programs that extend beyond media relations.
  • create and secure compelling storytelling opportunities across earned media and owned social channels and support complex experiential moments.
  • The role is built for the future of earned media and the quickly changing media landscape, with an emphasis on being a driver across key communications clients including American Express.
  • Serve as a strategic counsel to clients and as a leader of a talented communications team.
  • Develop strong integrated communications strategies that build brand awareness and achieve key business objectives.
  • Build effective and creative earned programming that breaks through in today's cluttered media landscape and understands the future of earned media.
  • In addition to team management and mentorship experience, we are also looking for someone who can be a part of new business and management decisions.
  • Be a thought-partner for senior-level clients by understanding their business while helping to maintain and deepen our client relationship.
  • Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client.
  • Develop creative, award-winning campaign ideas informed by insights and rooted in culture.

Requirements

  • 10+ years of experience in communications
  • Deep understanding of and appreciation for the premium lifestyle space, both brands and media
  • Experience balancing business and brand considerations in both high level concept and day-to-day execution
  • In depth understanding of the future of earned media, new media, social media and the digital landscape
  • Proven track record of practical and successful application of ideas
  • Integrated communications and PR agency experience; brand partnerships and large-scale activation experience preferred
  • Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills
  • Understanding of brand partnerships and experience in working with creative teams to build effective strategies and campaigns
  • Creative storytelling skills coupled with a deep understanding on how to package a modern earned story, understand the importance of visual elements
  • Deep understanding of developing media strategies and strong media relationships across luxury, lifestyle and travel

Preferred

  • Integrated communications and PR agency experience; brand partnerships and large-scale activation experience preferred
  • Proficiency in generative AI tools such as ChatGPT, MidJourney, Runway, DALL·E, or similar platforms

Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus
Day One Agency logo

Day One Agency

An independent creative communications agency building legacy through relevance.Fast Company's 2025 and 2024 Most Innovative Companies. Ad Age's 2024 A-List. PRWeek's Outstanding Midsize Agency 2025, 2024, and 2023.

Founded in 2014
New York, New York, USA
241 employees (131 in marketing)

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
42.8%
Direct
45.2%
Referral
8.2%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size
90 (37% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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