VP, Head of US Digital GTM

Denver, CO (Hybrid)

$280K/yr – $315K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and accelerate the US digital growth engine by aligning GTM, pricing, and monetization with product, marketing, and analytics to lift acquisition, activation, retention, and LTV.

  • Growth ownership: drive acquisition, activation, repeat usage, and monetization with data-driven prioritization.
  • Cross-functional influence: partner Product, Marketing, and Analytics to commercialize capabilities and optimize the funnel, pricing, and value proposition.

Job Description

Responsibilities

  • Own the growth agenda for the US digital business, with accountability for key performance indicators including customer acquisition, active users, transactions, revenue, conversion, retention, and customer lifetime value.
  • Develop and execute strategies to accelerate growth across acquisition, activation, repeat usage, and monetization.
  • Monitor customer, corridor, competitive, and market trends, translating insights into clear commercial actions and prioritized initiatives.
  • Define and lead the US go-to-market strategy for key initiatives, including product launches, feature rollouts, and market-specific programs.
  • Drives Product and Marketing to ensure successful commercialization of digital capabilities through strong positioning, messaging, and launch execution.
  • Identify opportunities to evolve pricing, customer experience, and value proposition to unlock growth.
  • Lead pricing strategy for the US digital business, including segmentation, promotions, and optimization to improve growth and unit economics.
  • Leverage analytics and customer insights to identify friction points and improve conversion, retention, and customer lifetime value.
  • Partner with Analytics and Marketing to optimize channel performance and investment strategy across performance marketing, lifecycle, and retention efforts.
  • Build and influence data-driven business cases to guide decision-making and prioritization across functions.

Requirements

  • 10+ years of experience in fintech, payments, digital banking, consumer technology, e-commerce, or related digital businesses.
  • Proven track record leading digital growth, go-to-market, or business management functions with ownership of acquisition, conversion, retention, pricing, and revenue outcomes.
  • Strong commercial and operating instincts, with the ability to move between strategy and execution in a fast-paced environment.
  • High level of comfort with analytics and data-driven decision-making to deliver measurable business impact.
  • Deep understanding of growth drivers in high-volume, transaction-based businesses, including funnel optimization, retention, and unit economics.
  • Experience partnering closely with product organizations and influencing priorities through market insight and business cases.
  • Demonstrated ability to lead and influence across cross-functional, global, and matrixed environments.
  • Experience building, leading, and scaling high-performing teams.
  • Excellent communication and stakeholder management skills, including the ability to influence senior leadership.
  • Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

  • Experience in remittances, cross-border payments, or fintech strongly preferred.
  • Experience in US digital money movement, particularly across key outbound corridors such as India and Latin America.
  • Background in digital-first, high-growth environments with strong commercial ownership.
  • Experience in GM-like or market leadership roles (versus purely product-led roles).

Benefits

  • You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
  • Your United States specific benefits include:
  • - Paid Time Off
  • - Medical, Dental and Life Insurance
  • - Tuition Assistance Program
  • - Student Loan Repayment (below manager level only)
  • - Parental Leave
  • - One day volunteer time off
  • - $0 Money Transfer Fee Discount Code – Quarterly
  • - Recognition Program “Game Changers”
  • - Employee Discount Program
  • - Global Adoption Assistance
  • - Global Scholarship Awards Program
  • - 401K plan
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Western Union

Many know us as the most trusted way to send money to friends and family overseas and across borders, but we're much more than that. Our talented teams around the world are building new ways to send, save and spend money. Wherever you are in the world, in whatever currency you choose, we're evolving our services to meet the demands of tomorrow. We're here for what's next. When our teams make more financial services accessible to people everywhere, we help more people prosper, transforming lives and communities.

Founded in 1992
Denver, Colorado, USA
15K employees (545 in marketing)